Which is why it is better to launch a business in an industry one is deeply familiar with. We can alaso learn from the failures of others! Watch them fail and then say, "Well, I'll avoid making that mistake!" That's why Glencoe Foods was a failure. UK companies go into the US market and usually fail. Stapleton did not heed the failures of others. The US is a VERY different market! Or as Oscar Wilde put it, "America and Britain have everything in common, except language of course!"