Back in the seventies Heinz Beans did a major promotion. Win a Mini. Actual win one of 57 Minis. It was launched with a big promotion, major advertising spend. What they did is print a picture on the underneath of the top of the can. If you bought a can with the picture underneath the lid you won a mini. Somewhere the message went wrong with the guy who went to the factory to supervise the winning cans. For some unexplained reason he put all the cans in two boxes. They were supposed to be randomly placed in 57 boxes going to 57 different shops. In the event they all went to one shop and one woman won 10 Minis.