It's a matter of bravery: How to overcome the doubt of starting up

  1. Francois Badenhorst

    Francois Badenhorst Business Editor, UKBF & AWEB Staff Member

    91 18
    2 |

    The threads and forums of UKBF are racked with doubt. It’s basically a Woody Allen movie.

    And with good reason: this is people’s lives. The members here have wagered a lot - their money, happiness, relationships - on their ideas bearing fruit. Two recent threads stood out, both embodying the potentially crippling doubt of being a business owner.

    The rather aptly named Newbie2017 is on the cusp of striking out on their own. “I am currently 32 years old and up to now have always dreamed about being my own boss but never took the plunge.

    “I really want to do it: I do have limited funds but have got an idea, and although there is a large competitor who can offer at same price as myself, I feel that I could offer a better and more personal service.”

    The problem is that their incipient business journey is already defined by highs and lows.”One minute I'm all fired up...but then next moment I'm seriously doubting myself,” writes Newbie 2017.

    How to pluck up the courage and leave the safety of employment is a familiar struggle to many UKBFers. The thing is, the doubt might never go away. What’s important instead, says Bob Dunn, is that you’re sure you could succeed. Not certain - but sure.

    “I would stick at your job till you gain the confidence that appears to be missing right now,” he counsels. “Many people start something with little idea of where it will lead and often you end up with a headless monster that controls your life, causing you stress and losing your money.”

    The confidence is vital because, as Mike Hayes says, “running your own business is a learning process, it's not going to start out perfect”. But unlike Bob Dunn, he recommends that Newbie2017 just start.

    “The sooner you get started, the sooner you can make mistakes and learn from them. Your business will evolve over time, you're going to learn so much and change direction from time to time. Don't wait for the 'perfect moment' or to feel like you're 100% prepared — you'll never get started.”

    Just know what you’re getting into. It’s a sacrifice like few other things. The paid leave of employment becomes a distant luxury, says Pish_Pash: “Family holidays? Nope. It's just not practical to close the business down for four weeks of the year. So unless you've a close friend or relative who’s prepared to step into your shoes, you'll just have to settle on a postcard from your wife and kids.

    “I've got a stack of postcards.”

    Unlike Newbie2017, Yelsha64 has already taken the leap: “I started my first business exactly a month ago specialising in web design for small and local businesses in my county.”

    But they’re finding it mentally tough already. Persistent cold calling, working seven days a week, SEO and networking have yielded little in the way of clientele. The pressure is building and they’re beginning to doubt their chosen path.

    The only way out of the mental trough, specifically in the desperately lonely days at the start, is to “close”. “You are getting to see customers, that is good. They like your work, that's good,” says Chris Ashdown, “You then walk away and wait for their order. That's bad.

    “You need to be able to close. When they say ‘I like your work’, you then say I can fit you in later next week shall we agree on that then, or words to that effect.”

    Anthony Crowdie agrees, saying it’s a matter of bravery: “From what you've said, you've got the balls to go cold calling and I admire that, most people don't.

    “I highly recommend you read two books - one is Sell or Be Sold by Grant Cardone (listen to the audiobook if you prefer), the other is They Ask You Answer. These are both solid manuals on how to A) sell and close a deal, and B) make your website the go-to place.”

    The famed German writer Goethe made the point that with knowledge, doubt increases. Defeating it is a matter of proactive campaigning.

    And maybe, before you know it, it takes off. “Oh beware the ketchup bottle,” writes The Byre, “First nothing comes and then a lot!”

  2. Discdevil

    Discdevil UKBF Newcomer Free Member

    15 2
    Thanks! i think you're right people new to have a better sense of self and go for what they know to be good for themselves.
    Posted: Nov 15, 2017 By: Discdevil Member since: Nov 6, 2017
  3. Teochter

    Teochter UKBF Newcomer Free Member

    1 0
    I love Francois' recommendation "Sell or Be Sold", by Grant Cardone. I would add to that, one of his other audio publications, by the title of, "The 10 X Rule": really inspirational stuff! If anyone is in doubt about taking the leap of setting up their first business, they should read a quote by Tony Robins, another inspiring speaker and writer, "If you wanna take the island, burn the f*c*ing boats!!

    Nothing happens, or will happen, unless you take action!
    Posted: Dec 1, 2017 By: Teochter Member since: Nov 7, 2017