I thank you for the honourable mention. There is however one vital ingredient that our wannabe tycoon has to find before he or she can conquer the World - demand! I'm very fond of telling those seeking to enter the world of business that your very, very first step, long before you worry about where all that money to get going is to come from, is to spot demand. And it had better be a very funky demand! The punters have to be mad for whatever it is that you are hoping to sell. The very moment you tell them that you are going to offer them X, they should be banging your door down, desperate to get X. "How do I find such an unsatisfied demand?" is, of course, the immediate response of our future tycoon. My answer is, look into your own wants and desires and look at the wants and desires of those around you. A teenage Branson found a burning desire for new music and youth culture. Roots found a demand for a mild and sweet Jamaican sauce (if you want a good laugh, try giving an English person a real Jamaican sauce!) I can already hear voices saying "That's a whole lot easier said than done!" and they would be right. The trick is to start with a niche and build from there. Pete Waterman found that there was a huge and totally untapped demand for camp, gay, over-the-top pop music and launched 'Devine'. Dutch businessman Olaf Wyper did the same for prog-rock and heavy metal and launched Vertigo Records. But your product or service does not have to be sexy or wild and exciting. Fortunes are made with some very boring products. Brew Dog make beer that actually tastes of beer. Oak Furnitureland makes furniture out of solid wood and not chipboard and plywood. As the economy stumbles, punters are rethinking their budgets and demand lower prices - Aldi and Lidl will sell them food and in the past few years Arnold Clark has found a huge demand for cheap used small cars. In 1972 a Korean lens maker launched a one-man company called Wako Ltd. and in '79 wisely changed the name to Samyang. Today Samyang is still a small company with just 150 employees, but their cheaper camera lenses are hailed as some of the best in the World and upsetting the market for the big boys. Right now UK businesses are struggling with the uncertainties of Brexit, new labour and data laws and industrial investors moving away. That makes it a fantastic time to launch a new business! Remember the words of H.G.Wells, "Today's emergency is tomorrow's joke!" So go out and find your 'Devine' and get going!