How small businesses can beat big budget competition

  1. Small business
    Phil Coleman

    Phil Coleman UKBF Newcomer Full Member

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    In association with Adzooma

    You probably think that advertising your small business online will be overly expensive and that only the big brands can afford it. You might even think that without experience, your results will be poor and you won’t gain half as many customers as your competitors.

    But that couldn’t be further from the truth.

    With 71% of consumers beginning their search for products and services by using Google, you can get your business in front of the people who are searching for what you sell.

    So as long as you choose the correct advertising platform and stick to a few proven principles, you’re guaranteed to see results.

    The power of Google Ads

    There are many ways to advertise your business online, but to meet the above criteria most effectively, it’s hard to beat Google Ads.

    Google Ads is Google’s own advertising platform – you’ll have seen the ads at the top of the results page every time you search on Google.

    It’s a form of advertising called PPC (Pay Per Click) and just as the name suggests, you only pay when someone actually clicks on your ad and visits your website. You don’t pay for the views or circulation of your ad as you would with traditional newspapers, which is why it’s so cost-effective.

    In other words, businesses can drive targeted visitors to their website for as little as a few pence, depending on the competitiveness of what they’re selling.

    Only the people who have searched using keywords related to your business actually see your ad. And, as these visitors are actively searching for your products or services, they’re far more likely to convert into customers once they’ve clicked your advert.

    It’s easy to test and improve your results

    Google Ads also allows you to quickly test your ads for effectiveness and adapt them on the fly to ensure you’re making the most out of your budget.

    This kind of data can’t be determined through traditional offline adverts, as it’s impossible to quantify the number of people reading your adverts compared to the number of people responding.

    As a result, businesses advertising offline are often left wondering why their adverts aren’t producing many leads, but lack the insight to be able to do anything about it.

    Traditional offline ads are therefore nowhere near as targeted, testable or cost-effective as Google Ads.

    It can have a steep learning curve

    Google Ads is considered one of the most powerful ways to drive leads and customers to your business. However, it can have quite a steep learning curve and can take some getting used to before you start to see real results.

    Since the ads are short, you’ll need to experiment with the copy until you find something that works for you.

    Nevertheless, online advertising is worth considering for your business because:

    • You can drive targeted customers to your business for as little as a few pence.
    • Using Google Ads, you only pay when someone clicks your ad.
    • You’re able to test your ads for effectiveness and make the most out of your budget.

    If you’re still not sure whether it’s right for your business, there are online advertising platforms that will do everything for you so you don’t need to write a single word for your ad campaigns. This means you’re able to grow your business and acquire new leads and customers without having to put in all of the hard work.

    If this sounds like the ideal solution for you, Adzooma offers a done-for-you online advertising service you can utilise to attract new customers. Click here to find out how they can help grow your business.

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    Rayfold Waltson UKBF Newcomer Free Member

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    Posted: Dec 10, 2018 By: Rayfold Waltson Member since: Dec 10, 2018
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