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Personal growth is an innate desire that we all share, which can be used by any business to gain competitive advantage.
The great Albert Einstein once said: “Intellectual growth should commence at birth and cease only at death”. It is human nature to grow and our bodies and our minds naturally want to become bigger and better than they are. While our physical growth slows over time, our desire for development never goes away – something that Daniel Pink in his book Drive refers to as “mastery” – remains a key driver of our motivation.
Personal growth is often tremendous during the startup phase of a business. Most people are learning nearly 100% of the time and pitch in on technical areas that they wouldn’t normally associate with. It’s as you start to scale and evolve, and structures and roles become more solid, that those informal learning opportunities become a little more restricted.
But if business owners disregard development skills get stale, knowledge becomes out of date, motivation levels stagnate and careers begin to drift, and these factors have an obvious impact on hard measures like productivity and staff turnover.
Too often, though, training and development comes last on the to-do list, with a common reason being ‘we just don’t have the budget for it’…
The good news, however, is that opportunities for personal growth, which also support your business are within reach for any small business. And, crucially, they needn’t cost the earth.
If you’re prepared to think creatively and invest a little time, you can easily organise all sorts of focused and robust learning activities. What’s more, your team will thank you for it by being brilliant.