General Business Forum Brought to you by Square

Fresh Threads: Uniforms, GDPR and SEO

  1. Kat Haylock

    Kat Haylock Community Editor Staff Member

    439 197
    4 |

    Hi UKBFers,

    Welcome to Fresh Threads, our weekly roundup of the best comments and advice from the forums.

    Let's be honest, it's hard not to feel a little satisfied when a market leader like Facebook or Amazon comes under fire. Days after Facebook was fined for data breaches, Google was handed a €4.3 billion fine this week for"illegally cementing its dominant position" on Android phones. Who will be next? There's a sea of prospective candidates in the GDPR hall of shame here.

    Until then, here are some of my favourite threads from this week – 

    1. Staff not wearing uniforms

    Locotus, Employment & HR

    Locotus recently bought some company-branded polo shirts for staff to wear, but everyone’s been complaining that it’s too hot to wear them. Locotus admits that they’re not made in the most breathable fabric, but staff are coming to work wearing thick cotton tops or cardigans instead.

    What’s the best way to deal with this? Uniforms might not always be the most comfortable clothing, but they make the company look more professional.

    Newchodge: You explain the policy, you point out that it is a requirement and that anyone attending work dressed inappropriately, (ie. not in accordance with your clearly defined dress code) will not be permitted to work and will, therefore, not be paid until they attend work properly dressed.

    James_firmsites: Is it not cheaper to order some lighter blend material for the summer months? I mean, you're the boss and if you wish to enforce uniform then that's certainly your right. But in terms of time, aggravation and loss of productivity or employee relations (plus the fact custom polo shirts are not exactly expensive) why not simply say "thanks for the feedback, here are some cooler ones and you must wear these"? Meeting them halfway surely is a more positive outcome for your business.

    The Byre: 1. Get an AC. 

    2. As long as those members of staff that have to deal with customers can be clearly identified (for example, they're wearing badges) and are dressed reasonably, who cares what they wear?

    3. Staff cost money – big money! Air conditioning and polo shirts cost pennies in comparison. You might like to think about that difference for a while.

    4. You are their employer and team leader. You are not the dictator of all things. Let them get on with their work and in a way they feel the most comfortable. 

    5. If uniforms really are needed (though I for one cannot think why!) the idea of holding a staff meeting and reaching a consensus of opinion on what is acceptable and smart is a very good idea. Hold the meeting during the working day – ie. on your dime and not on their dime.

    2. Ex-employer has ignored my subject access request

    bwills34, Employment & HR

    Last month, bwills34 submitted a subject access request to his ex-employer. His ex-employer still hasn’t responded, even though GDPR clearly states a response is required in 30 days.

    What’s his next step? The subject access request is for an upcoming employment tribunal with the same ex-employer.

    Tony84: I would crack on with the complaint personally. You have given them a deadline and they have ignored it. Why give them another week? You are not being heavy handed, you are just getting on with it. Take a look at these links:

    https://ico.org.uk/your-data-matters/your-right-of-access/
    https://ico.org.uk/make-a-complaint/

    Blaby Loyal: Consider sending them a "seven-day letter" setting out their statutory obligations following your request. State that they are in breach and what you will do if they don't comply within the seven days. Be clear and set a time and date deadline in your letter, for example: " ... by no later than 4:00pm on Friday 27 July 2018". If they still fail to comply, then consider going ahead with a complaint, and you should probably include the failing in your points of claim for the tribunal.

    Obscure: Courts and tribunals like to see that you have been reasonable and have made every effort to settle a dispute. If you ask and someone ignores you, you ask again (with a reasonable deadline). If the matter ends up in court, this record of rebuffed or ignored attempts at negotiation kill any chance they have of claiming that the original transgression was a simple mistake or that they were misunderstood.

    3. Misuse of discount codes

    imonit, Ecommerce

    imonit is currently speaking to a customer who misused discount codes on their website. They informed the customer that the discount code couldn’t be used repeatedly, and that it was a system error that allowed them to place the order in the first place.

    imonit has since refunded the customer’s money and cancelled the order, but the customer is demanding that they honour the order and deliver the products to him at the incorrect price.

    Finleydesign: Just refuse the order; people don’t have a legal right to buy from you. You might also want to look at upping your terms and conditions if they don't already state the above. We provide terms that make it impossible for any order or complete sale to be concluded until the customer has received a delivery confirmation. That way, any issues can easily be sorted out at the point of the sale.

    deniser: Just ignore them once you have refunded their money, and if they make any more fuss, say you will report them to the police for attempted fraud.

    iDigiLocal: You do not have to process an order. You have the right to refuse any order without any reason. I would not worry about it. Keep an eye on your social media accounts and reviews in case they feel inclined to make a negative post. If they do, simply explain that you had an IT error in the way your website was set up and so they were given an incorrect price.

    4. SEO isn’t important for marketing

    fisicx, SEO, PPC and Online Marketing

    In our most clickbait thread of the week, fisicx argues that while search is important, it may not be as important for some as other types of marketing.

    “According to my analytics,” fisicx says, “only 25% of my visitors come from search engines. The rest come from a variety of sources. When I want to buy anything I use bookmarked sites which includes eBay, Amazon and places where I get regular shipments.

    “I use Google when I want information or am doing research, but very rarely to search for products. I use forums a lot to ask for suggestions and will often go with recommendations and referrals.”

    Organic ranking might be important to some people, but fisicx believes more traffic comes from other sources.

    James_firmsites: I agree that SEO is not as valuable as many marketers make out, but the key takeaway in my honest view of this is not that search is less valuable, but that we should be focused on understanding where sales and conversions come from and chasing the quality traffic rather than the vanity of volume traffic.

    dave_endsor: Get your SEO in order and you'll rank high for those keywords naturally, saving you money on Adwords. Both are crucial.

    SEOpie: I'm concerned that nobody has mentioned multi-funnel conversions in all of this, and how good organic search rankings help whatever the final interaction before checkout.  For the majority of my clients, organic search traffic converts to a much higher degree than traffic from all other sources. However, often it's the combination of marketing efforts that make the sale happen. SEO is not always the be-all and end-all.

    Have a great weekend everyone!

    #0
  2. Furqan721

    Furqan721 UKBF Contributor Full Member

    51 3
    Thank You for sharing this stuff!
     
    Posted: May 16, 2018 By: Furqan721 Member since: Feb 26, 2018
    #2
  3. Salifuj

    Salifuj UKBF Newcomer Free Member

    24 1
    After all said and done, not all businesses or websites need to worry about it. Most small businesses will not be affected right?
     
    Posted: May 30, 2018 By: Salifuj Member since: Oct 7, 2016
    #5