The concept of crowdfunding is as old as the hills - arguably the oldest form of business funding. What is new are platforms and regulation. The challenge is that crowdfunding is often suggested as some kind of 'lender of last resort' - in reality the vast majority of projects are unfunded and get lost in the noise. Most of the major successes you see (and there are some spectacular ones) are a result of sustained promotions bringing a loyal and strong crowd. Take Brewdog - far more a brand than a brewery, they have now reached the stage where they can crowdfund pretty much anything, offering pitiful returns, and it will get snapped up. Expect significant changes in the debt arena over the coming year!