It's good to see the subject of conversion optimisation coming up more and more nowadays but a key challenge is in the mindset and time restrictions of those who have to focus on such things. We deal with thousands of businesses, most of whom want to know which companies went to their website and what they looked at page by page (which is what our product does), BUT the problem is that it's a blinkered approach. Noting the reference to Google Analytics, most people just can't get to grips with it and even with our product allowing them to see important patterns in a much easier way, they still have to find the time to then do the actual work on making their websites (and effectiveness of traffic generation) work better. It's such a shame because the vast majority of businesses could be gaining a lot more success from their websites if they can get over the hurdle of lack of time. We do speak to many though who do just that and guess what - they see improvements in results from their websites. Bigger businesses do it all the time. Smaller businesses can easily become bigger businesses by biting the bullet and spend just a small amount of time (to start with) on such analysis. I hope it's acceptable and useful to people to include a link to a series of guides that will help to focus attention on aspects of website visitors analysis that would be worth considering (whatever systems are used to help dig into that data) - http://www.a1webstats.com/guide/.