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Targets: Annual, Quarterly, Monthly, Weekly, Daily?

Discussion in 'Sales, Marketing & PR' started by webgeek, Jan 11, 2017 at 12:43 PM.


What intervals do you have for sales targets?

  1. Daily

    0 vote(s)
  2. Weekly

    0 vote(s)
  3. Monthly

  4. Quarterly

    0 vote(s)
  5. Annually

    0 vote(s)
Multiple votes are allowed.
  1. webgeek

    webgeek UKBF Big Shot Full Member - Verified Business

    Posts: 3,133 Likes: 1,187
    For those who are using sales targets as goals for their year ahead, just wondering what target intervals you're using, and if you're using more than one...

    In our space, we work with a lot of companies with 200 or so employees, only a handful of course on the sales team, and find that in the UK B2B space, there's a lot of:
    Weekly targets - based on sales meeting goals - not used for compensation, just effort measuring
    Monthly targets - based on sales order revenue (last year + x%) - this is the most common
    Annual targets - which once hit, allow for a certain compensation to be paid to the reps
    Quarterly targets - used to offset some of the monthly variability

    The average appears to be 3 targets per salesperson.

    Also of interest, the fact that within a team, there can be 3+ tiers of targets, rather than all 3 getting the same exact target, based on tenure, account size they're working, pipeline development, etc.

    Please share what you're using and how well you see it working (and whether or not any others are being considered).
    Posted: Jan 11, 2017 at 12:43 PM By: webgeek Member since: May 19, 2009