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Not 100% sure what marketing is, or how to do it?

Discussion in 'Sales, Marketing & PR' started by AllUpHere, Feb 25, 2015.

  1. beasty

    beasty , Full Member - Verified Business

    Posts: 2,105 Likes: 521
    http://www.ukbusinessforums.co.uk/search/1543592/?q=marketing+donut&o=date

    you need a strategy
    you need to research your niche
    try marketing donut

    Pretty ongoing and consistent

    Saying this stuff is not helpful in any way, what action can someone perform as a result of reading a post like that EXCEPT go to Marketing Donut.

    In case you were not aware, most people on this forum would prefer USEFUL answers HERE v a couple of vague marketing terms and a suggestion to go look at a rival website
     
    Last edited: Jul 3, 2015
    Posted: Jul 3, 2015 By: beasty Member since: Feb 4, 2013
  2. ethical PR

    ethical PR UKBF Legend Free Member

    Posts: 5,980 Likes: 1,339
    So you have decided to pick out a few posts out of the thousands I have made on here over the years.....well done !

    ...and people wonder why there aren't many women who use this forum or regularly contribute.

    If you don't like my posts feel free to put me on ignore.

    Sorry all for disrupting the thread.
     
    Posted: Jul 3, 2015 By: ethical PR Member since: Apr 19, 2009
  3. beasty

    beasty , Full Member - Verified Business

    Posts: 2,105 Likes: 521
    Randomly clicking on your posts linked above they are all the same

    Do you have a strategy?
    Have you identified channels?
    What is your niche?

    Marketing donut can help, go there! Anyone who clicks on that link and randomly clicks your posts will see they are all the same, NOTHING TO ACTUALLY DO the only action you offer time and time again is to leave this site and go to another.

    If you can offer ANYTHING PRACTICAL ON STRATEGY why not post THAT

    A child can use these terms and link, it is pointless even posting that all you are doing is sending people elsewhere, you should apolgise for consistently undermining this forum by sending people to another rather than the fact that you got called on it.
     
    Posted: Jul 3, 2015 By: beasty Member since: Feb 4, 2013
  4. ethical PR

    ethical PR UKBF Legend Free Member

    Posts: 5,980 Likes: 1,339
    As I have already mentioned you have pulled out less than 50 posts I have made in which I have mentioned Marketing Donut - out of more than 3500 posts I have made.

    During the time I have been here I have tried to offer advice and comment, and don't , like some members use it as an opportunity to push my business regardless of what is being asked/debated.

    I've already answered the points you have raised, but as you ignore my responses, I will leave you to it.

    Perhaps, when you've calmed down, you should apologise to the Forum for disrupting threads with your personal rants.
     
    Posted: Jul 3, 2015 By: ethical PR Member since: Apr 19, 2009
  5. Anton Oliver

    Anton Oliver UKBF Newcomer Free Member

    Posts: 2 Likes: 0
    What is the actual purpose of marketing?
    Marketing is supposed to help facilitate your prospects' decision-making process. Prospects need to buy what you sell and sometimes they need to be educated to the fact that they need to buy what you sell in the first place. Other times they already know that they want it but they need help deciding who they should buy it from. Often they think they might want what you sell, but they have questions and concerns that need to be overcome.
    Instead of using marketing to educate and facilitate the decision-making process and build the case why a product or service is the best on the market... most businesses fill their marketing with self-serving jargon that’s only a thinly-veiled way to say, “buy it from me because I want you to give me the money instead of my competitor.
    Prospective buyers want and need to be educated so that they can feel confident when making their purchase decision and no one's providing it
     
    Posted: Jul 14, 2015 By: Anton Oliver Member since: Jul 10, 2015
  6. sparklesjersey

    sparklesjersey UKBF Newcomer Free Member

    Posts: 5 Likes: 0
    The above is very helpful.
    I run a small online fashion jewellery boutique. I started in Cecemebre so it's by early days for me. I work full time and run my boutique as a hobby. However, I still want to build it up into a successful small business.
    One of my drawbacks is the fact that I have no prior experience in this field so I am doing all of this myself and just basically going with the flow.
    I've been happy with the response so far, we have quite a lot of repeat customers which is great. But I think I'm lacking with the volume of customers if I'm honest.
    I have pages on Facebook, Twitter, Instagram & Pinterest as they are all popular, but I understand that they will not necessarily get the sales in.
    I am now at a stage where I want to work at growing it.
     
    Posted: Jul 20, 2015 By: sparklesjersey Member since: Jan 17, 2015
  7. sparklesjersey

    sparklesjersey UKBF Newcomer Free Member

    Posts: 5 Likes: 0
    I need to get a better understanding of what marketing is, how to find my target audience etc and basically train myself in this field. I just think there is so much info about I don't know where to start! Can anyone provide useful info to help me on. Y way? Thanks in advance guys.
     
    Posted: Jul 20, 2015 By: sparklesjersey Member since: Jan 17, 2015
  8. Carl Feldman

    Carl Feldman UKBF Contributor Free Member

    Posts: 30 Likes: 0
    Marketing is how you get infront of customers and what you say after that.
     
    Posted: Jul 31, 2015 By: Carl Feldman Member since: Jun 20, 2015
  9. Carl Feldman

    Carl Feldman UKBF Contributor Free Member

    Posts: 30 Likes: 0
    The best marketing guy is David Ogilvy and I also recommend some Dan Kennedy or Frank Kern go youtube them.
     
    Posted: Jul 31, 2015 By: Carl Feldman Member since: Jun 20, 2015
  10. cjd

    cjd UKBF Legend Full Member - Verified Business

    Posts: 15,114 Likes: 2,974
    You've chosen a very competitive field to play in and there are several issues working against buying jewellry online - people like to see and touch and there are trust issues to get over. The first is getting less of an issue as people adjust but the second can only be overcome as you're reputation builds.

    But your biggest problem will be that you're invisibe online so you need to be working on that. It starts with understanding SEO and making sure your web site is optimised to be found when people search for whatever it is you specialise in. (You do have a specialty I hope? If you're selling bog standard jewellry I'd give up now.)

    You then need to ensure that your site looks good and presents your stuff in the best way and that people can buy from you easily and with confidence. Generally this means finding really good website developers that you can work with and trust over time.

    Building reputations take time - especially online. You need to treat it as a long term project - at least 5 years. Reputation and sales generally build locally and spread outwards. Tell everybody you know what you're doing, give friends discounts. Carry business cards and flyers. Do weekend markets. Sell into local jewellry shops, put your cards in the boxes. Tell your local newspaper and make friends there - if there's a local angle on what you do, use it - feed them stories, they need them. In other words do everything you can think of to get your work out there.

    And above all give fabulous, personalised service - word of mouth is your best friend when you're small.

    Marketing is mostly common sense, it's not a magic formula and you'll find most books on the subject are useless to you because they're either get rich quick, airport fodder, business celebrity based PR or based on multinational megacorp research. Keep it simple and personal, work hard at it and don't give up unless it's utterly hopeless - most successful small businesses made it by just sticking at it for long enough.
     
    Posted: Jul 31, 2015 By: cjd Member since: Nov 23, 2005
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  11. ethical PR

    ethical PR UKBF Legend Free Member

    Posts: 5,980 Likes: 1,339
    That's a good idea...why not recommend one to us?
    And when you've made enough spammy posts you could even include a link :(
     
    Posted: Aug 15, 2015 By: ethical PR Member since: Apr 19, 2009
  12. Mail Workshop

    Mail Workshop UKBF Regular Full Member

    Posts: 132 Likes: 8
    Marketing is ensuring that those who your business offering is relevant to receive the most appropriate communication relating to the service that you offer and it must be made clear as to why your service is relevant. Without a call-to-action and unique selling points you are nowhere.
     
    Posted: Oct 7, 2015 By: Mail Workshop Member since: Nov 25, 2014
  13. Mark S Elliott

    Mark S Elliott UKBF Newcomer Free Member

    Posts: 11 Likes: 3
    Interesting threads (and clearly thought provoking) only thing I didn't really agree with or potentially understand was

    "....your 'marketing success' has come mainly from efforts that would not traditionally be seen as marketing, for example putting the effort into finding out what services would best meet the needs of your clients"

    the part in bold IS a marketing fundamental surely? Or have I misunderstood?
     
    Posted: Oct 9, 2015 By: Mark S Elliott Member since: Oct 8, 2015
  14. DH Marketing

    DH Marketing UKBF Newcomer Free Member

    Posts: 19 Likes: 2
    Totally agree. You need to have your core marketing message built into every level of communication with customers and potential customers. To do this, you need to understand what your customer's psychological goal is. There's a free tool for this at headwaybranding.com
     
    Posted: Oct 9, 2015 By: DH Marketing Member since: Sep 8, 2014
  15. Andrew Chambers

    Andrew Chambers Banned

    Posts: 396 Likes: 87
    Interesting thread. What is apparent, and there are examples of it on this thread, is that so many don't understand that everything the do is marketing their business. In particular those on this forum who have their business details in their signature and then get into arguments, show their ignorance or just say totally stupid things. Two come to mind straight away, one who claimed his clients are "insignificant", and another who moaned about clients trying to phone him after 5pm. I guess you call that anti-marketing.
     
    Posted: Oct 16, 2015 By: Andrew Chambers Member since: Sep 21, 2015
  16. alacrity

    alacrity UKBF Newcomer Free Member

    Posts: 1 Likes: 1
    This seems to be a very interesting topic. I have recently decided to start my own business selling storage containers and have thought of marketing as advertising the product and delivering excellent customer service. I don't have much experience in this area although I am getting people calling for repeat business.
     
    Posted: Oct 30, 2015 By: alacrity Member since: Oct 29, 2015
  17. Mark S Elliott

    Mark S Elliott UKBF Newcomer Free Member

    Posts: 11 Likes: 3
    @alacrity you seem to have it more clear than a lot of well seasoned marketers! I am guessing but it is likely your getting repeat business as 'you' are the business i.e. personal, 1to1 service etc.

    There's a lot made of automated marketing, web..... (I'm guilty as charged) but fundamental is delivering a great product, to the right people at the right time. Service is key and doing that right supports your price message.

    Marketing simplified but it seems to work beyond any 'fads'.
     
    Posted: Nov 2, 2015 By: Mark S Elliott Member since: Oct 8, 2015
  18. Nick James Lomax

    Nick James Lomax UKBF Contributor Free Member

    Posts: 43 Likes: 3
    Hi All Up Here and Others - some Good Points and an interesting thread, even the in between banter!

    Marketing is a fundamental part of any business although I wouldn't say it's "everything you do", unless of course you are an experienced Marketer because, it is what you do!

    So Marketing - what is it to me....??

    Marketing can be said to help "feed a business" so in essence it's simply creating tools that assist you to achieve your business or personal objectives.

    It's about increasing the visibility of your brand, the proposition or something that you want to shout out about with the end game of generating revenue.

    Marketing - passive, aggressive, interactive, proactive or reactive - some are great at it, others not so, quite a few don't even realise they are doing it (or even where to start) and others will never admit they are doing it!

    For any business that thinks they don't need marketing - good on you!

    Why??

    It's a great way to pitch yourselves to prospective clients so in turn that says

    "Hey, Look we don't have sales guys, we're not going to hassle you so don't feel pressured to use our service - but you can if you want to"

    Some may say it's a passive or reverse marketing ploy - clever eh!

    For those who suggest they don't have a marketing budget - good on ya!

    Why?

    Clever spending in other areas can be beneficial and if you're creative with things then of course you may not need to have one (a marketing budget) -

    Awards and alike can be bought to enhance the visibility of, even the credibility of a business or to enhance the sale because ("our competitor hasn't got one")

    In turn isn't this then a marketing tool which would be used by a good sales person...?!!!

    Realistically if you're paying out for people to manage your social media, printing your logo on paper, a link to your website, investing in SEO, benefiting from PR (whether Free or Not) there's a cost in this and of course an objective - marketing or increasing the visibility of your business....

    So my conclusion...

    We're all victims of marketing and at the same time we like it because without it where would your business be?

    In my opinion, many have forgotten how to manage relationships and with the evolution of Technology, Social Media etc many have forgotten how to have an old fashioned conversation chit-chat!

    A great thought provoking post and some interesting comments so hope mine are too - have a great night

    Nick
     
    Posted: Nov 3, 2015 By: Nick James Lomax Member since: Oct 28, 2015
  19. Arrel Gates

    Arrel Gates UKBF Newcomer Free Member

    Posts: 4 Likes: 1
    Hi guys,

    In my opinion, before writing any article or post one should put the information in the most effective way possible and reading it at least few times after would not hurt also. Otherwise it might not have(or have very little) value for people with whom you intended to share your insights.

    Saying that one must look to every business aspect as marketing effort does not teach anything in particular. By the way most effective way of teaching that I know to this day is through examples, so people can make relationship between what they know and what they don't (isn't that called learning?).

    I do understand where author comes from by proposing idea that we need to look at all our efforts in business from a marketing perspective and to "put ourselves to our potential customer's shoes" in order to grasp a knowledge of how they see us from every day interactions to a business as their brand of choice. It does ring a bell to me, but I would dare to say that it does not tell much to a person who wants to learn what is marketing and more importantly - how they can start putting it to practice or at least take one concept(practical idea/technique?) that resonates with them.

    Please do not take it as a critique or as personal in any way and I think that in future we will see more focused and less general threads with a little more value for people to take away.

    Thanks for sharing Your insights.


    To people who has a business which could stand some growth - marketing strategy(or even a plan) is a great way to make it happen. I personally don't think that traditional ways of marketing will make a difference as there is big chance that your competitors are using this stuff that you want to learn, so you will have hard time differentiating yourself, wouldn't be better to shortcut the process and start marketing your USP(Unique Selling Proposition) right now?

    Now if you really want to nail the basics of "Where Why & What People Buy" my advice would be to start forging your knowledge around things like Neuromarketing. Best place to start is Consumer Behavior which will include "commercial" cognitive & emotional behavior and as soon as you"ll get in alignment with that stuff you will "boom like a sun ray through any cloud". I know it sounds fancy and it might look like some serious next level stuff - it's not. After some time you will start noticing things in a TV(some commercials will start to make sense to you) or in internet that companies using every single day to catch our attention, change perception or influence our decisions. However the best part about it is that out-of-the-box ideas will come, your customer behavior will start to make sense and eventually you will come up with some good ideas why your customers don't and do things regarding your products. After that you can fly straight to the world of marketing techniques and strategies by having a knowledge how people operate. You'll be able to adjust and customize things in order to get best results and maximum optimization. Then you can base your sales tactics to support your marketing strategy, not compete or interfere! Happy days.

    After you learn some of neuromarketing principles you can expect lots of benefits for your business or even ideas. There are information all over the internet, just google neuromarketing, consumer behavior, cognitive behavior, buying behavior(lots of pdfs). When I was looking for information I red over 8000 pages of academic articles only, also you'll find that case studies very good learning method.

    That would be my advice if you guys want to know what you are doing before diving deep into techniques and strategies.

    I'm not stating that you need to lock yourself up and become crazy psycho who wants to manipulate our fellow human race and exploit them in any possible way! Instead I would recommend to dedicate at least 90 minutes per day for studying customer behavior, learning new concepts, repeating it and try to find examples in real world of how they're used - create a mini-hobby.

    I would call that Commercial Enlightenment :D
     
    Last edited: Nov 5, 2015
    Posted: Nov 5, 2015 By: Arrel Gates Member since: Nov 5, 2015
  20. AllUpHere

    AllUpHere UKBF Ace Free Member

    Posts: 1,852 Likes: 625
    I've neglected this thread for a while but just read through all the replies since my last post. Thanks to all those who have contributed, there are some excellent points (both from those who agree with me, and also from those who don't).

    I take on board the criticism that the thread has been very general (and maybe a little vague in its content), but that was really the point. If we tried to lead the conversation onto specifics we could easily find ourselves with 1000 pages, making it impossible for anyone to find info relevant to them.

    Advice regarding specifics is fairly easy to come by. In my experience the mistakes people make are often lead by lack of an over-all strategy, or decent understanding of the very basics, hence the thread.

    I suppose the long and the short of it is this; try thinking of everything you do from a marketing perspective, and see if it helps. If you aren't quite sure how to do that, get in touch and I'll try to explain my thoughts in a way most relevant to your business type.
     
    Posted: Nov 6, 2015 By: AllUpHere Member since: Jun 30, 2014