As some of you will know, I'm a marketing and business development consultant who specialises in speaking to business owners just before they embark on any kind of marketing activity, to make sure they base all of their decisions and activities on a sound strategy. As such, I speak to many hundreds of small business owners every year. If I could pinpoint one topic of conversation that gets clients thinking about marketing in the right way, more than any other topic, it's this. Marketing is everything you do. There isn't a single thing you do in your business that shouldn't be thought of as marketing (or shouldn't at least be considered from a marketing perspective). If you are struggling to understand exactly what marketing is or how it should be used, try thinking of it like this. It shouldn't take you long at all to have a much better understanding of what marketing is, and how you should be incorporating in into absolutely everything you do. Marketing isn't another name for advertising, or a way in which you find clients (although obviously, if done well marketing will provide you with as many clients as you could ever need). Marketing is a process you use to tailor every part of your business to both meet the needs of your target market, and also to maximise your profits. Whilst I'm on the subject, it's also the way in which you choose who your target markets are in the first place, and also how you find out what their needs are. I hope some of you find the above thought provoking.