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Looking for Better Tracking than Analytics

Discussion in 'SEO, PPC and Online Marketing' started by Amy@ Filplastic- Racking, Feb 16, 2015.

  1. Amy@ Filplastic- Racking

    Amy@ Filplastic- Racking UKBF Contributor Full Member

    Posts: 70 Likes: 7
    Hello,

    Like most businesses we're now advertising in all sorts of places online, but unless the enquiry/order comes directly at the point a referral, it's impossible to track.

    Is there any way to see if someone came from an advert on UKBF for instance to our site, but they didn't order there and then, but they visited again coming directly to our site and ordered on that subsequent visit. On Google Analytics that would just show as a sale from someone visiting the website directly, and not reference the UKBF referral which was the point of origin.
     
    Posted: Feb 16, 2015 By: Amy@ Filplastic- Racking Member since: Oct 6, 2014
    #1
  2. 1weekSEO

    1weekSEO SEO Small Business Specialist in Somerset. Full Member - Verified Business

    Posts: 1,919 Likes: 352
    Hi Amy

    Have you got Goals setup in GA?

    When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.

    So, if your visitor comes from a referring site, it will show that the flow as below:

    [​IMG]

    [​IMG]

    Does this help?
     
    Posted: Feb 16, 2015 By: 1weekSEO Member since: Aug 28, 2009
    #2
  3. Amy@ Filplastic- Racking

    Amy@ Filplastic- Racking UKBF Contributor Full Member

    Posts: 70 Likes: 7
    No I haven't, but that looks like just what I'm after. I'll get that set up tomorrow.

    Many thanks for your help!
     
    Posted: Feb 16, 2015 By: Amy@ Filplastic- Racking Member since: Oct 6, 2014
    #3
  4. 1weekSEO

    1weekSEO SEO Small Business Specialist in Somerset. Full Member - Verified Business

    Posts: 1,919 Likes: 352
    Give me a shout if you want any help I'm in the office all day tomorrow.
     
    Posted: Feb 16, 2015 By: 1weekSEO Member since: Aug 28, 2009
    #4
  5. Amy@ Filplastic- Racking

    Amy@ Filplastic- Racking UKBF Contributor Full Member

    Posts: 70 Likes: 7
    Thanks
     
    Posted: Feb 16, 2015 By: Amy@ Filplastic- Racking Member since: Oct 6, 2014
    #5
  6. SEOpie

    SEOpie UKBF Contributor Full Member

    Posts: 69 Likes: 31
    For a more detailed look at how and when specific users engage in your site, have a look at the recently integrated User ID feature in Analytics.
    It allows you to track individual users over multiple sessions to see at which point a particular action or engagement happens; something which I think you are looking for in your Analytics.
     
    Posted: Feb 16, 2015 By: SEOpie Member since: Oct 16, 2014
    #6
  7. Amy@ Filplastic- Racking

    Amy@ Filplastic- Racking UKBF Contributor Full Member

    Posts: 70 Likes: 7
    Thanks SEOpie
     
    Posted: Feb 17, 2015 By: Amy@ Filplastic- Racking Member since: Oct 6, 2014
    #7
  8. chrisleadley

    chrisleadley UKBF Newcomer Full Member

    Posts: 19 Likes: 6
    If you want to use specific tracking you can use the campaigns feature of analytics and their URL builder. (search 'google url builder')

    This is especially useful if your promoting your sites across social media and want to see which posts are working.
     
    Posted: Feb 20, 2015 By: chrisleadley Member since: May 29, 2013
    #8
  9. Tom @ Click Miners

    Tom @ Click Miners UKBF Contributor Full Member

    Posts: 42 Likes: 13
    You may want to check KISSmetrics, MixPanel and Optimizely if you are after more advanced stuff than Google Analytics. I bet Goals in Analytics will be enough though.
     
    Posted: Feb 20, 2015 By: Tom @ Click Miners Member since: Dec 16, 2014
    #9
  10. Karimbo

    Karimbo UKBF Ace Free Member

    Posts: 1,576 Likes: 155
    You could set up a discount coupon for ukbf users and set the coupon code unique to this site. But don't call it discount code, coupon, etc. Because people do Google searches for codes before checking out. You should phrase it like ukbf users get 10% off

    The trouble with b2b is that users don't really purchase the same day/session that they land on your site. Also a junior staff might be tasked to do the research and then email the link to a senior person to make the purchase
     
    Posted: Feb 24, 2015 By: Karimbo Member since: Nov 5, 2011
    #10
  11. David Leigh

    David Leigh UKBF Newcomer Free Member

    Posts: 2 Likes: 0
    Google Analytics should be good for most websites. You can track exactly where order same from if you use the Google URL builder, as already mentioned by Chris Leadley, which adds a number of parameters to the ad URL and is really easy to use.
     
    Posted: Feb 26, 2015 By: David Leigh Member since: Feb 26, 2015
    #11
  12. Amy@ Filplastic- Racking

    Amy@ Filplastic- Racking UKBF Contributor Full Member

    Posts: 70 Likes: 7
    Hi everyone,

    I've set up the goals in Analytics, and also signed up for a trial on "Improvely", which gives a good long thread for each order placed. It's great for identifinying orders that originated from an email I sent out, but I'm not 100% about it yet.

    It integrated well with Shopify as well.
     
    Posted: Feb 27, 2015 By: Amy@ Filplastic- Racking Member since: Oct 6, 2014
    #12