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Local newspaper lineage ads

Discussion in 'Sales, Marketing & PR' started by General_Johnson, Apr 12, 2010.

  1. General_Johnson

    General_Johnson UKBF Newcomer Free Member

    Posts: 24 Likes: 0
    What is your opinion on the lineage ad I have created below. Be as awful or nice as you like :) I need real opinions.

    Quality, affordable
    properties across
    Calderdale for DSS
    applicants. Visit
    today and make
    your next move
    your last move

    Obviously it will be aligned correctly in the paper. I welcome creative alternatives.


    The General :D
  2. dpoole07

    dpoole07 UKBF Newcomer Free Member

    Posts: 1 Likes: 1
    Hi there 'General'!?

    Really like the content of your lineage ad. Adverts should always lead with the key selling point (as you do...DSS etc), have a call to action (as you do) and, if possible have a memorable phrase (as you do!)

    Only suggestions I would have would be potentially adding a contact tel?...some people may prefer an initial enquiry to a real person. Also potentially you could create a sense of urgency? Such as...limited properties available, contact now!

    I work in advertising for one of the countries leading broadsheet newspapers so see many of these ads and the above points seem to be coherent with the successful ads.

    Hope that helps.

    Daniel Poole
    • Thanks Thanks x 1
  3. Lee Jones Jnr

    Lee Jones Jnr UKBF Contributor Free Member

    Posts: 3,751 Likes: 737
    That'll do just fine.
    Clear, concise and to the point.
    • Thanks Thanks x 1
  4. General_Johnson

    General_Johnson UKBF Newcomer Free Member

    Posts: 24 Likes: 0
    Thanks guys for the info. This hopefully will be running this Friday in the local paper. I'll see how it goes and repost. :D