Does one need permission to post testimonials?

Discussion in 'General Business Forum' started by Rhyl Lightworks, Oct 21, 2006.

  1. Rhyl Lightworks

    Rhyl Lightworks UKBF Regular Free Member

    Posts: 2,530 Likes: 424
    I have quite a collection of emails and letters from satisfied customers. I was thinking of posting them on the website, but does one have to get permission from the senders first? (Btw we have a place where customers can write reviews, but it seems practically impossible to get them to do so, even if they are bribed with a £5 off voucher).
    Posted: Oct 21, 2006 By: Rhyl Lightworks Member since: Aug 16, 2006
    #1
  2. cjd

    cjd UKBF Regular Full Member - Verified Business

    Posts: 14,189 Likes: 2,685
    I'm not sure what the legal position would be (copyright, privacy etc) but I think you would be foolish to include testimonials without obtaining permission - it's asking for trouble.
    Posted: Oct 21, 2006 By: cjd Member since: Nov 23, 2005
    #2
  3. cubzworld

    cubzworld UKBF Regular Free Member

    Posts: 177 Likes: 9
    I always send an email thanking them for their comments & asking if they would mind if I added their comments to my website. No one has ever declined if fact I've had some calls asking if they can send comments for the site.

    I think it's the 15 min of fame thing - people like to see their name.
    Posted: Oct 21, 2006 By: cubzworld Member since: Jul 18, 2006
    #3
  4. Bilzo

    Bilzo UKBF Regular Free Member

    Posts: 151 Likes: 2
    We've always asked customers if we may use their testimonials after receiving a nice letter or email and like Cubzworld nobody ever said no, I guess they like to know their comments are appretiated!

    Bill
    Posted: Oct 21, 2006 By: Bilzo Member since: Sep 17, 2006
    #4
  5. YEM

    YEM UKBF Regular Free Member

    Posts: 575 Likes: 2
    When we get emails/letters that we could use as a testimonial, we just send a quick email to thank them and ask if they would mind us using it. If people have had a good (or even bad) experience with a company, they tend to tell otehr anyway, but it is courteous to ask!

    Another option is to send a customer satisfaction survey out (we do this on the completion of all projects) asking for feedback and how the service can be improved/whether they had probs.

    We have a really simple one, that asks 3 or 4 questions about the service with 'excellent', 'good', 'fair', 'poor' 'very poor' type answers and then space for additional comments below.

    On the accompanying letter or email, we ask them to spend a few minutes completing the questionnaire and make them aware that we may use thier comments for testimonials.
    Posted: Oct 21, 2006 By: YEM Member since: Sep 1, 2005
    #5
  6. PrivateInvestigator

    PrivateInvestigator UKBF Regular Free Member

    Posts: 280 Likes: 9
    testimonials are a great idea. I suggest you do the same as me - install a forum on your website and allow customers to "post" their own reviews. Its great. gets by the whole "do I have permission to post thier reviews" issue and as the people reading it know its actually other peopel making the posts!

    My testimonials forum :-
    http://www.tracepeople.co.uk/forum

    If you need one installed, my webdesign service :-
    http://www.cheap-websitedesign.co.uk
    Posted: Oct 21, 2006 By: PrivateInvestigator Member since: Oct 12, 2006
    #6
  7. Rhyl Lightworks

    Rhyl Lightworks UKBF Regular Free Member

    Posts: 2,530 Likes: 424
    Thanks for the advice and suggestions everyone. I guess I have some emailing to do to get permission to use past testimonials and decide on a system for the future.
    Posted: Oct 21, 2006 By: Rhyl Lightworks Member since: Aug 16, 2006
    #7
  8. earner

    earner UKBF Regular Free Member

    Posts: 169 Likes: 0
    I worked for a company who got every customer to fill in a feedback form (it was a training company).

    Then back at the office, they employed somebody full-time to go through them looking for people who responded favourably, in order to get a testimonial from them. Then the employee persuaded them to have their photo taken, to be shown alongside the testimonial in their next brochure.

    They published about 24 brochures a year, so needed a lot of testimonials!
    Posted: Oct 23, 2006 By: earner Member since: Sep 16, 2006
    #8
  9. Stationery-Direct

    Stationery-Direct UKBF Regular Full Member

    Posts: 1,544 Likes: 130
    You could put it in your Terms & Conditions that any testimonials received will be used if you wish.
    Posted: Oct 23, 2006 By: Stationery-Direct Member since: Jul 12, 2005
    #9
  10. ib4b.co.uk

    ib4b.co.uk UKBF Regular Free Member

    Posts: 22 Likes: 0
    Two sided story

    1) Common courtesy to ask as the customer may just want to let you know everything is ok.

    2) They leave you with the comments showing they are satisfied so why not? Sometimes it is free advertising.

    Generally, I would ask.
    Posted: Oct 24, 2006 By: ib4b.co.uk Member since: Oct 24, 2006
    #10