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Discussion in 'SEO, PPC and Online Marketing' started by mit74, Feb 13, 2014.
You shouldn't be trading with clients unless you are fully insured, period.
I would advise getting professional indemnity insurance. It will cover you against any financial loss that a client suffers as a direct result of advice that you gave. You should not be held liable for any negative results suffered due to a results of an unexpected change in a search engines algorithm.
What happens if you are working on a copy of the clients original site and leave it open on the computer and someone copies their pricing structure or who are their manufacturers and prices
Have access to original work can leave you open as you have a duty of care to data as well, Tell someone your biggest customer is spending three grand a month on Google or has a fantastic keyword
SEO leaves quite a few area's to get it wrong without SEO being involved directly
I would say that it is probably a good idea to have some insurance to protect yourself.
Both parties must have agreement on the service and this is to include all the possible scenarios in which the provider of service who doesn't have the control in the updates and changes in the algorithm of Google. As a solution the professional will take adjustment and changes in the campaign.
For blog posts, get the clients' approval before writing (brief), and again before posting on their blog (draft). This will then cover you against libel and slander as the company you work for approved the post to be published first (via email for the record).
Another way is to know what you are doing. Never, ever, ever, write something negative against a person or business - it's not necessary - unless you can absolutely prove it to be FACT. Keep a note of your sources also.
But then opinion pieces like reviews can be less of an issue if it's about a product or service you have used. Your honest, objective, opinion is valid to an extent...if in doubt, learn from credible sources the do's and don'ts of publishing - blogs fall under media law, copyright law, intellectual property law, etc., as it's published work for the public to digest - so you also have fair use, right to report, etc.,.
Usually, you'd receive a "cease and desist" letter giving you the opportunity to take the post down, and print a retraction to rectify damage or potential damage caused. Slander and Libel cases are silly expensive in fees and damages and losers can lose homes, businesses, savings, cars, assets, etc., and become bankrupt.
This thread has been eye opening, but £1,300 per year for SEO sounds way too much. I don't see how liable/slander could be an issue for me because ******** blogs on the internet don't even matter.
Yes it needs insurence. Once my friend told me his freind was doing SEO for some 3rd party company what he did was copy the airtcle from rival company and by just changing the anchor text he used to post it, so rival company sued the other company for 50K AUD.
The answer is NO, what you will need actually is a good lawyer who will can form a nice Terms of Service and contracts.
Also be honest with your customers, don't do fake promises they should know that SEO is not something that can be done in one day and that depending on the niche they may not hit the #1 but e.g #3 or #5 .
You should state how SEO and Google works.
The insurance wont cover you in case you get sue for missleading .
Be honest and of course if you have to deal with dump ones (and you will) explain them what exactly you will do in order to help them get better results in Google and never set fix timeframe .
And if you will do the copywritting job, then make sure that the content is original in order to avoid the example of @marka3441
As an SEO analyst and front end developer for an insurance brokers that deals mainly with commercial accounts, I can tell you that you really should consider professional indemnity insurance and try to make sure you have legal expenses cover included, the reason being right or wrong if you do get taken to court or sued defending your case could be costly, time off work, cost of solicitors the list can go on.
Even if it costs £1300 a year if you are doing a good job you will make more than enough to cover it.
I'm due to renew my professional indemnity insurance soon so maybe this thread is a sign I should check out what's on offer... can anyone (particularly SEO types) recommend an insurer please?
I'd love to point you in the right direction, however as a new member I don't want to break any rules and self-promote, but I would suggest going with a broker that specialises in PI, perhaps if you have some in mind and post names I could possibly recommend one. There is one insurer I know but don't work for and that's professional insurance agents they have an online quote and buy.