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Developing Website Traffic

Discussion in 'Sales, Marketing & PR' started by Buy2Help, Jan 7, 2017.

  1. Buy2Help

    Buy2Help UKBF Newcomer Free Member

    Posts: 1 Likes: 0
    We have just launched a new website in the charity retail sector.

    Just looking to develop a short/long term strategy to drive traffic?

    Any ideas and feedback welcome.

    Thanks
     
    Posted: Jan 7, 2017 By: Buy2Help Member since: Jan 7, 2017
    #1
  2. fisicx

    fisicx It's Major Clanger! Full Member - Verified Business

    Posts: 25,008 Likes: 7,381
    Advertising, SEO, local promotions, telesales, referrals, afiliates and so on.

    In other words, the same methods that everybody else uses to generate traffic.
     
    Posted: Jan 7, 2017 By: fisicx Member since: Sep 12, 2006
    #2
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  3. Alan

    Alan UKBF Big Shot Full Member - Verified Business

    Posts: 4,390 Likes: 1,213
    Look up '19 traction channels' and 'Bullseye framework'. In summary, the strategy is to test traction channels, but 3 at a time. If you tested all 19 you would explode.
     
    Posted: Jan 7, 2017 By: Alan Member since: Aug 16, 2011
    #3
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  4. Oliver King

    Oliver King UKBF Newcomer Full Member

    Posts: 15 Likes: 4
    Hi there. Feel free to send me a message if I can help. Are you a charity /N4P yourself?

    It would ultimately depend on what you are selling as to the strategy but I'd be more than happy to help
     
    Posted: Jan 7, 2017 By: Oliver King Member since: Dec 29, 2016
    #4
  5. CreativeSeoCompanyBristol

    CreativeSeoCompanyBristol UKBF Contributor Full Member

    Posts: 33 Likes: 6
    As others have suggested here, there are many ways to make your website to be found online by your desired audience.

    However, it is not clear if your business is a registered charity or not because if it is a Charity, you can get some help from Google in the form of Ad Grants for driving traffic to your site, especially if your charity is doing some PPC or Adwords campaign.

    This is something any Google partner or good Digital Marketing Company offering PPC for their clients can help you with.
     
    Posted: Jan 7, 2017 By: CreativeSeoCompanyBristol Member since: Oct 4, 2016
    #5

  6. I agree to the fact that PPC/paid search is a good strategy, but it can get expensive and some startups don't have a lot of money to invest in high competition keywords.

    My recommendation would be data-driven content marketing. I will often use keyword research tools like Google Adwords, Serp Stat and Keyword.io to find long-tail search queries/trending topics and use them as topics for blog posts.
     
  7. webgeek

    webgeek UKBF Big Shot Full Member - Verified Business

    Posts: 3,359 Likes: 1,239
    Hire someone familiar with inbound marketing.
     
    Posted: Jan 9, 2017 By: webgeek Member since: May 19, 2009
    #7