- Original Poster
- #1
It seems so obvious doesn't it? Approaching local accountants who have clients that could be ideal customers and clients for your business or service? Most accountants will have been 100 and 400 clients so, in theory, this could be a great route to market - IF the accountant is willing to advocate you and to refer any of their clients to you. And that's a BIG if.
So STOP
I've lost track of the people who've asked me why their efforts to interest accountants in their services and in referring them to their clients are not having any impact.
I guess I get asked because of my background in the profession, my independent role now that I'm no longer in practice, my extensive network of accountants and tax advisers and my insights as evidenced on my blogs and websites.
Instinctively the idea makes sense but so many people mess up. They don't know the first thing about how accountants work, what motivates them or how to get them to refer their clients on to other service providers. Have you tried this in the past and been tempted to give up?
Certainly there is little point in going in blind. You will never get a second chance to make a first impression. Once you've messed up your initial approach you will have blown all prospect of securing introductions to any of the accountant's clients.
Anyone want to guess what are the most common mistakes that people make when they approach accountants in an effort to secure introductions and referrals?
PS: It was because of the large number of people seeking my advice on this subject - and my love of entertaining and informing audiences that I have created a unique seminar revealing [URL="http://www.business-scene.com/event_detail.php?e=6260"]What Everybody Should Know... About How To Build Profitable Relationships With Accountants.
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So STOP
I've lost track of the people who've asked me why their efforts to interest accountants in their services and in referring them to their clients are not having any impact.
I guess I get asked because of my background in the profession, my independent role now that I'm no longer in practice, my extensive network of accountants and tax advisers and my insights as evidenced on my blogs and websites.
Instinctively the idea makes sense but so many people mess up. They don't know the first thing about how accountants work, what motivates them or how to get them to refer their clients on to other service providers. Have you tried this in the past and been tempted to give up?
Certainly there is little point in going in blind. You will never get a second chance to make a first impression. Once you've messed up your initial approach you will have blown all prospect of securing introductions to any of the accountant's clients.
Anyone want to guess what are the most common mistakes that people make when they approach accountants in an effort to secure introductions and referrals?
PS: It was because of the large number of people seeking my advice on this subject - and my love of entertaining and informing audiences that I have created a unique seminar revealing [URL="http://www.business-scene.com/event_detail.php?e=6260"]What Everybody Should Know... About How To Build Profitable Relationships With Accountants.
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