How To Start Your Own Small Business

Terry Kyle

Free Member
Jul 22, 2008
24
38
Finchley, London
How To Start Your Own Small Business

So you want to start your own small business BUT don’t want to lose your shirt or blouse if it all screws up?

Cool. Makes sense.

So, apart from deciding to go for it, aim to apply these principles in choosing your business and you stand a very good chance of making it:

1. The small business can be operated from HOME (i.e. no giant additional rental overheads).

2. The business does NOT require a large inventory of product (another financially crippling overhead) i.e. it is service-based rather than product-based, at least to begin with.

3. The business has SEVERAL income streams (e.g. service as well as sales - look at hair salons selling high-markup products AND hair care).

4. The business involves a product/service that buyers pay for IMMEDIATELY and not on a 30-day/60-day/90-day/120-day basis (late payment of accounts has sent countless small AND large businesses to the bottom of the river without a scuba tank).

5. The business relates to your EXISTING skills/expertise (or it’s something you are prepared to develop your knowledge in very quickly) so avoid offering neurosurgery in your neighbourhood unless you spent the last 10 years cutting open people’s heads in a hospital.

6. The business has a considerable/total CASH-IN-HAND sales element.

7. The business still earns income when the owner is away (e.g. vending machines) - not necessarily vital but pretty nice.

8. The business is not too reliant on finding good staff (finding and keeping quality staff is one of the biggest issues for all small business operators).

9. The business is not based on too small a number of clients (e.g. an advertising agency with only 1 client) - this gives the client the power and not the business!

10. The business appeals to human NEEDS that demand constant fulfilment rather than occasional wants (the food retail business is far more bankable than many other service businesses e.g. people have to eat but they don’t NEED to have their tarot cards read - mind you a tarot card reading service is very cheap to set up and actually a pretty good small business model).

11. The small business has a clear point of difference from possible competitors e.g. it is faster; it is open after hours when others are closed; it comes to the client’s home; it caters to a specialized niche such as the disabled or gay or senior market; it is much simpler than existing competitors; it is in the best possible location; or it is much cheaper than obvious competitors.

Without such a characteristic, a small business will probably struggle.

12. The business is one that the owner clearly ENJOYS or has some natural affinity with e.g. a car enthusiast importing classic Ford Mustangs from America.

Good luck and keep me posted on your small business journey!
 
R

Ralph Myerz

When to start? Now is the best time.

Check this out-

"Since the 1920's some of the most successful businesses started in bad economic times, if Walt Disney, Hewlett-Packard and Microsoft could launch during the great depression, surely any new start-up can thrive in a recession."
 
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sellickbhoy

Free Member
Jun 5, 2009
1,062
258
I love the checklist/advice!!!

In the next 4-5 weeks i'm going to be rolling out my new business venture and i will be looking to bring on a number of other people as "franchisees"

As the business ticks most of the above boxes, i'll use it in my recruiting drive/search for the right people!!
 
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T

TheFortune8

When going into business, you undoubtedly have to learn from others as well as from your own experience.

A checklist helps.

However, I rarely see real risk assessment being included on the "How To" lists. To fully prepare yourself for business you have to take an objective view of the potential downs as well as the ups.

How "How to" guides can let you down ...

Let's see if you can spot the flaw in this "how to" guide

How to cross a minefield in 3 easy steps:

1) Hop
2) Skip
3) Jump

... followed by numerous testimonials of those who made it by following the simple guide ...

Anyways, good luck to all in business, but try not to be blinded by the success stories, remain objective about your skills, your plan, your ability to see things through the rough times ...

"To build a culture of risk-takers, you have to highly publicize and recognize the guy whose efforts didn’t pan out." Robert Knowling
 
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M

Marketester

Great thread.

It's good to see so many people profiting from such simple yet vital information.

Don't forget how important planning is; you may be the most passionate person around and hard working, you may have found a niche, but how sure are you that that niche market exists, and is substantial enough to sustain your business?

Market research is a critical part of the start-up plan, and online market research has made the process much more affordable.

If you're looking to test your market, you could head over to Marketest. We have more that 10 years experience and specialise in online market research for start-up businesses. We offer free partial results when you register with us and a free quote should you wish to test your target market yourselves.

However you go about it, be sure to include good market research in your start-up plan.

Good luck to all!
 
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