del.icio.us: Any good for marketing purposes?

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DanMartin

DanMartin

Free Member
May 14, 2007
2,829
149
Bristol
  • #1
    I've delved into the world of social bookmarking today and sign up with del.icio.us. Of course UKBF and BusinessZone.co.uk were the first links I posted!

    I'm intrigued to know whether other UKBF members are using it and sites like it to market their own businesses. Do they really bring value to small business owners? What are your tips for getting the most out of social bookmarking?
     
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    parp

    Free Member
    Jan 11, 2008
    50
    3
    Reading, Berks
  • #2
    Delicious drives some traffic to my site. Like most social bookmarking websites, it has a lot to do with your network. If you have a large network then they'll check out your bookmarks and follow them.

    Unlike Digg and StumbleUpon, Delicious tends to send traffic over a very long period of time (I think, because people bookmark a site and then come back to it later to check it out).

    I get more traffic from StumbleUpon than Deilcious but that might be to do with the people in my network on SU.

    I'd suggest just building up a network on Delicious and seeing if it has an effect on the traffic it sends. The jury is out for me at the moment!
     
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    parp

    Free Member
    Jan 11, 2008
    50
    3
    Reading, Berks
  • #4
    Hmm, I don't agree with you on this, although I'll accept that it depends upon the site. I was mainly thinking of blogs (and to some extent UKBF could benefit if suitably interesting posts were bookmarked).

    It depends on who's in your network, and more importantly, who's in your network's network.

    If UKBF was in a network that consisted of small business owners then I would say that that is the type of traffic that you'd be targetting and that's what Delicious would deliver.

    In this case, and if I was the forum owner then I'd be bookmarking the interesting forum posts that I thought would benefit my network on Delicious.

    It has an SEO benefit too, which is a nice aside!
     
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    D

    DotNetWebs

  • #6
    I have the user name Horsham and have the websites I wish to drive traffic to saved under the Horsham tag. I guess anybody else searching del.icio.us for Horsham websites will come across these links. It seems to work occasionally as my stats show the odd referral from here - every little helps!

    Having said that by far the main reason I use del.icio.us is to save bookmarks online. It's great if you are not at your main PC and wish to save a link for later. I have found it also very useful when trying to resolve problems. Often I will save a link to del.icio.us for a solution that is close to but does not completely resolve the problem. I then look at who else has saved the same bookmark and check their links out with the same tag. More often than not they will have a link that is more relevant than the one you first saved. It can save a lot of research time. :)

    Regards

    Dotty
     
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    Peter1982

    Free Member
    Apr 21, 2008
    142
    8
    Wales
  • #7
    I know it's cheeky . . but hey, you don't ask you don't get

    Could people please bookmark and link our website www.babipur.co.uk on their delicious profile please please please

    With regards to the benefits, I'm not sure really, it can't hurt. We've just added social bookmarking links on our site in the hope people will stumble opon or delicous us.

    Even if the traffic isn't targeted it gets your name around and you never know who people might tell. Plus people say it helps google and alike.

    Anyone else wants us to bookmark link to their site just ask.

    We created a facebook fan page and that his driven quite a lot of traffic as well.
     
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