Need some tips please

Log in to reply
Pet Nanny

Pet Nanny

Free Member
May 4, 2007
1,236
88
Dorset
  • #1
    I have just approached the editor of the Ramblers magazine, with a view to getting some editorial for sitters.

    At least 4 of our staff belong to the Ramblers, and pet sitting is a great opportunity for them to visit different groups all over the country, while obviously taking along their new found doggie friends.

    Just spoken to the editor, and he basically said that I would need to convince him that it would be of interest to his readers.

    I need a good strong, catchy headline, and angle. You have helped me before, so I'm hoping you can do it again. A peice in this mag may well find us the sitters we are desperate for.
     
    Pet Nanny

    Pet Nanny

    Free Member
    May 4, 2007
    1,236
    88
    Dorset
  • #8
    No guys, you have it all wrong. I am not advertising our service, I want pet sitters.

    Three of my sitters belong to the Ramblers, and its a great way of them joining new walks in different areas, taking our clients dogs with them. hence the story angle.
     
    Upvote 0
    D

    dotwhack

  • #9
    oh sorry - i thought you were looking for PR your services.

    So you need to decide what benefits an article on recruiting pet sitters will bring to the readers - correct?

    Wages
    Opportunity to travel - and explore more rambles
    Lifestyle enrichment - the therapy side of things i.e. pets relieve stress (although no-ones told my dogs that), stop people being lonely etc

    any help?
     
    Upvote 0
    Marzipan

    Marzipan

    Free Member
    Dec 13, 2007
    243
    48
    Norfolk/Cambs
  • #14
    Pet Nanny said:
    'Rambling towards a new job'
    Click to expand...

    That's catchy! If they do run an article though, I should think the editorial team will want to come up with the headline for the mag so your headline needs to grab the editors attention really, followed by a solid case of why becoming a pet sitter can reap big rewards for his readers. Could just be a case of turning the headline into "How your readers can ramble towards a new job" or "Help your readers to find profitable trails".

    IMO the opportunity to go to different parts of the country exploring new trails and meeting other groups is probably the main interest for his readers, with the fact that they'd be paid to do this being the icing on the cake. Laura had a great idea about brainstorming it with the ramblers you already have on your books, and if you ask them for some back copies of the magazine so you can flick through and get a feel for what kind of articles the editor seems to favour that might give you a heads up as well.

    One other thing, I presume you don't only do dogs so what about ramblers with other pets they'd like sitters for while they go off on a jaunt to pastures new - would it be worthwhile running an ad in the magazine? Editorial articles can sometimes be looked on more favourably if you're also an advertiser with them.
     
    Upvote 0
    Log in to reply

    Latest Articles

    Top Bottom
    Community
    Articles
    Menu