Increasing sales / conversion ratio

Your site doesn't seem to be alive at the moment

J

Well your site is hard to read with the lack of contrast. There is no visible terms and conditions. There is no obvious contact telphone number or address. and your checkout sucks (a technical term!)

Specifically you ask the customer to register their personal details on an insecure form and once they register you ask them to log on by going back to the registration form now blanked out. I got pissed off and left at that point.

From a legal perspective you now have to give full contact details and any company registration number on a website. PSPs such as Worldpay will check for this kind of thing, along with full terms & conditions, returns policy and privacy statement before they even allow installation of your account to go live.

You also didn't have any stock on any of the items I looked at, they all said awaiting stock, that would have been enough to make me leave fairly swiftly.

It's not a very easy site to navigate and hasn't been designed from a consumer point of view.

managedbusiness said:

thanks so much for pointing out the stock thing!! I cannot believe how stupid that was - I should have updated that weeks ago!

wow...


In terms of making the whole process easier / smoother, what would you reccomend besides streamlining the checkout? Obviously the homepage is a key area, should I remove some of the text and put more products on there etc?

James

Click to expand...

No problem Think it may be the biggest reason for no sales.

Unfortunately I've just tried to bring up your site and it just says internet explorer cannot display the webpage?

Hello there,

Had a good look. Nice designs by the way

Firstly, is the search form at the top of the pages necessary ? If you had pages and pages of products then I'd maybe say so, but seen as you only have 1 page of each skin types? Doesn't it just clutter the page up a bit?

Secondly, maybe I'm missing something... but there's no mention about how people switch the fascias over? I operate an iPod repair company as part of my business and people generally have no idea of even how to get into the iPod never mind how to fix anything. Although me and you might take it foregranted there are hundreds of people who wouldn't even know how to take the fascia off... maybe you should offer a set of simple 3 step instructions? 1 set for the first gens and 1 set for the second gens...

Thirdly, when your designing a website from scratch you know how it works inside out. I design websites and get carried away.. you forget how functional it should be for Mrs Smith down the street who only just knows how to use the internet. Get a family member/friend who has never seen the site before to try and order a product of their choice. Watch them as they do it but don't give them any help. The points where they are hesitant show maybe where you need to clean your checkout process up... As Kulture said he got pissed off at a certain point in it and left. You need to watch Mrs Smith down the road (no joke intended) and how she uses your site.

--> Expansion Ideas
- Offer a fitting service for an extra £10 ? Although then maybe it isn't worth changing the fascia... Something you'd have to look into.
- Can you get your hands on any cheap but differently designed covers/cases/headphones/armbands?

Other than that I'm considering buying a few and maybe offering them as a service on our website, but that's something I'll talk to you about.

Hope this helps
Liam

Ok it's working fine now, so heres a couple of areas

1) The first couple of photos of real live nano 1g's have what appear to be scratches on them in the photo - this puts me off because I would want the decal to look smooth and like new and it calls into doubt for me the longevity of the product

2) I put the item in my basket and then I get a blank screen with just the option to go back - why, I may just want the 1 and you're stopping me from getting on with the process of purchasing. This page should show my basket and item list, clearly display my postage costs and let me get on with parting with my money, sending me back just irritates me if I'm a busy shopper and just want to get on...at this point I may abandon my basket and give up.

3) Assuming I don't give up and do infact go back, then the cart button is hidden out the way at the top of the screen.

4)I tried to checkout and it really crawled to get to the paypal page...which may just be my connnection tonight, but it did make me laugh that it said pay fast, when it was really slow

5) There are no contact details, so who are you, where are you, what do I do if I have a problem, what is your refund policy? All of these questions were not answered.

Add an 'about us' page, tell customers who you are, why they should trust you, how long you've been in business etc - add a personal side to your business.

Add a terms and conditions page, and explain your refund policy, under the Distance Selling Act you have obligations to comply with, such as a 28 day no quibble return policy, you need to read this and clearly display terms that honour your legal obligations. Also contact details do have to be displayed on a website now.

6) Subscribe & then unsub looks sloppy, write it out in full. Better still have the unsubscribe bit separately as part of the customers own account that they log into to manage those preferences, and where they can track their order status, manage their contact details etc.

7) Stick Home on the top navigation on the left hand side rather than the left hand navigation - personla preference for me, but something I find more natural

8) Again personal thing but the left navigation doesn't look professional, or stand out, and the articles with a list of links on the navigation looks untidy, if these were buttons/drop down menus, which then displayed sub categories it would look neater. Otherwise you're just duplicating identical navigation links on the top and left navigation.

9) 'You can pay either with PayPal or with any major credit card through a secure site.' - really, I got no choice other than Paypal during checkout

10) Paypal image on homepage has an alt tag of solutions graphics and show the hand symbol so I clicked on it - but it opens up a white box. I would either disable this or use it to link to a page about secure shopping with Paypal.

Also it's a good idea to have your logo banner 'clickable' so that you can use it to return to the homepage.

Can't think of anything else right now

Incidentally I love the product, but what about the nano video, as an owner of one of those there are no decals for me

Also as computerservices said, I would spend sometime writing an article which explains what the product is, and how to use it.

I may even delete the newsletter thing totally - thinking about it its probably not that useful.

Click to expand...

It's a huge asset promote it in the right way and it can be gold dust, what it is is a freely participating list of would be buyers!

Use it to your advantage and offer members discounts for sign up, monthly competition to win a decal of choice etc

Never underestimate the power of the subscription list

PS: regarding 3rd Gen "Video nano" skins - I can't afford them yet! I plan to make some as soon as I have a few sales in.

Click to expand...

Lol, happy to help, of course if you come across some decent and interesting nano video cases I'd be interested in one of those - so far the ones on the market aren't much cop. I have a red nano video, so I love the colour, but I need to protect the little critter

Would be worth demonstrating the decal, oh and explaining how to remove them and reassure that it leaves no residue, how long it will last, whether it's a one shot deal etc..I'd be tempted to pimp mine, but I'd like to be able to return it to it's nice shiny redness easily as well, which is why I'd like a funky case

Excellent stuff well done! The first of many I hope