Is it wise to use PPC to guage what you should optimise for in long term SEO?

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simonswords

simonswords

Free Member
Jan 7, 2007
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Essex
  • #1
    We do okay in the organic rankings on Google for more obvious searches such as

    http://www.google.co.uk/search?hl=en&q=software+developers+essex&meta=

    However I want to start long term work on improving our rankings for keywords that will drive even more enquiries through to our site. The problems are that I don't want to optimise for keywords over a period of time that aren't going to yield results. So with that in mind is it sensible and/or possible to use PPC as a method of gauging a keywords performance before committing to it for some long term SEO optimisation investment? Or are the two approaches so different that they shouldn't be compared?

    Thanks in advance people
     
    directmarketingadvice

    directmarketingadvice

    Free Member
    Aug 2, 2005
    10,880
    3,527
  • #2
    Hi Simon,

    I take it you're saying:

    "knowing the number of searches for a term isn't enough, I want to know whether people actually buy"

    If so, using PPC as a guage makes sense and should tell you if people searching for that term will buy from your site if they land on that page.

    Steve
     
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    W

    WebPageOne-Solutions

  • #3
    AdWords will give you feedback on search-able keyword phrases, you can obviously try many combinations then check the stats.

    I like to use a combination of Organic SEO and AdWords for most campaigns that I manage.
     
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    W

    Words of Magic

  • #4
    atlascs said:
    We do okay in the organic rankings on Google for more obvious searches such as

    http://www.google.co.uk/search?hl=en&q=software+developers+essex&meta=

    However I want to start long term work on improving our rankings for keywords that will drive even more enquiries through to our site. The problems are that I don't want to optimise for keywords over a period of time that aren't going to yield results. So with that in mind is it sensible and/or possible to use PPC as a method of gauging a keywords performance before committing to it for some long term SEO optimisation investment? Or are the two approaches so different that they shouldn't be compared?

    Thanks in advance people
    Click to expand...

    Google adwords is a great marketing vehicle to test out new products and services. Its a great opportunity to test out different keywords and keyphrases, so you can determine what works and what doesnt. Once you hit a winning formula through constant testing and tweaking, I would then use other marketing vehicles like search engine optimisation. Use google adwords to gain market intelligence.

    Wishing you all the success in the world,
     
    Upvote 0
    P

    PintoPotts

  • #5
    Using your PPC phrases makes complete and utter sense, especially if you have identified the ones that bring the business in (your money phrases as I call them).

    Put it like this, you value those phrases enough to pay for them...
     
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    I, Brian

    I, Brian

    Free Member
    May 18, 2005
    1,964
    822
  • #8
    I think most established clients I work with have already determined the keywords for SEO from PPC. Not only does PPC give you an idea on search volume and potential sales, but also allows identification of the better converting keywords. Knowing this, you know exactly what to target via SEO.
     
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