- Original Poster
- #1
Long post - edited version i want a website that tells someone with a little knowledge what they need to do to acheive meaningful search engine placement.
I have 3 websites that I wan't to promote, historically I have been quite content with them as brochure ware. I didn't expect to be found in t'internet as they are all fairly competitive areas (therefore it was never likely to be the primary source of leads unless I threw tons of time and or money at it)
As I have now got to design (I direct, my designer designs) the third site I thought I really should be trying to optimise it. Consequently I have registered a relevent domain name-that contains 2 key words. I have considered the keywords before writing the home page text, meta tags and title tags. i have made sure they all contain the same (targetted) keywords in the same order.
The objective for this website is top 5 listing on Google for my chosen keywords IN ONE SPECIFIC POSTAL CODE AREA. I am not trying to take on the world. As there is little competition in my area i believe that will be feasible. I expect to get 80% of my business from here. The rest could be anywhere in the country.
If I succeed here then I need to go back and re-look at my other 2 sites (different services - although all of them complement each other) One is in a competitve marketplace and the target customer is national. The other is potentially national but reallistically the North West of England or one specific sector where we have experience, knowledge and credibility is where we should focus. None of the sites have links to each other so that will be my first job. i will then start on site 3 as i feel targetting the North West of England and one vertical sector is again more likely to be successful
The second site is likely to be customers anywhere in the country but a relevant domain name gets me good results in google (unfortuantely only a minority of people refer to this service by that name)
I have looked at adwords but it seems to be more and more expensive to compete. I would gladly put £100 a month in to prove it and if it works will increase it proportionatly but it seems more complicated than i expected.
So there you have it - i hope thats made sense. i have a basic understanding of SEO techniques but have never tried to implement them. What i want is website or source of reference which will help me to think about all those elements and advise on how to address them to achieve what i need.
Thank you for reading this far
M
I have 3 websites that I wan't to promote, historically I have been quite content with them as brochure ware. I didn't expect to be found in t'internet as they are all fairly competitive areas (therefore it was never likely to be the primary source of leads unless I threw tons of time and or money at it)
As I have now got to design (I direct, my designer designs) the third site I thought I really should be trying to optimise it. Consequently I have registered a relevent domain name-that contains 2 key words. I have considered the keywords before writing the home page text, meta tags and title tags. i have made sure they all contain the same (targetted) keywords in the same order.
The objective for this website is top 5 listing on Google for my chosen keywords IN ONE SPECIFIC POSTAL CODE AREA. I am not trying to take on the world. As there is little competition in my area i believe that will be feasible. I expect to get 80% of my business from here. The rest could be anywhere in the country.
If I succeed here then I need to go back and re-look at my other 2 sites (different services - although all of them complement each other) One is in a competitve marketplace and the target customer is national. The other is potentially national but reallistically the North West of England or one specific sector where we have experience, knowledge and credibility is where we should focus. None of the sites have links to each other so that will be my first job. i will then start on site 3 as i feel targetting the North West of England and one vertical sector is again more likely to be successful
The second site is likely to be customers anywhere in the country but a relevant domain name gets me good results in google (unfortuantely only a minority of people refer to this service by that name)
I have looked at adwords but it seems to be more and more expensive to compete. I would gladly put £100 a month in to prove it and if it works will increase it proportionatly but it seems more complicated than i expected.
So there you have it - i hope thats made sense. i have a basic understanding of SEO techniques but have never tried to implement them. What i want is website or source of reference which will help me to think about all those elements and advise on how to address them to achieve what i need.
Thank you for reading this far
M
Your bound to say it's a good forum.
