Google Analytics, Conversions - Organic traffic keywords

LianneF · Jul 30, 2013

Hi
I have conversions setup in analytics for my magento store, is there anyway to find out what organic keywords are converting? I have adwords conversions setup for ppc but not sure how to see the organic conversion keywords?
Thanks
Lianne

JonathanSEO · Jul 30, 2013

Traffic > Sources > Search > Organic.

Then above the visits graph you will see something like Goal Set 1 Ecommerce.

Click which one applies to you (not clear from your post which one) if you have ecommerce tracking setup click that or if you have setup a Goal for everytime someone lands on the confirmation page click Goal Set 1.

You can then sort the list via conversion rate etc to see which keywords resulted in sales.

LianneF · Jul 30, 2013

Thanks, I hoped the info would be there somewhere :0) what does the (not provided) mean again, what did the user do for the keyword not to register?

Alan · Jul 30, 2013

It means that the user was logged into their Google account.

Google do not provide keyword data for their logged in users. It is a bit of a pain as that means about 40% of searches organically do not come with keyword data.

Cynically, i think it is another way that Google is trying to kill off SEO as a marketing tool (so that of course the only reliable way to market on the SERPs is via PPC)

JonathanSEO · Jul 30, 2013

LianneF said:
Thanks, I hoped the info would be there somewhere :0) what does the (not provided) mean again, what did the user do for the keyword not to register?

As above - that can be anything like Gmail, YouTube etc means all searches are done via https and keyword data is not passed.

Bur it now also happens when users search via Firefox search box and Chromes omnibox as they are also secured by default.

You lose about 40-60% of keyword data.

The best way of regaining some of it is to go to Content > Landing Pages.

If you know which pages are getting most visits direct from search then you can get an idea of what keywords they are finding you by based on where you rank.

OldWelshGuy · Jul 30, 2013

Not just logged in, as of the last update, ALL searches made by chrome users regardless of being signed in or not are now done via securre search so no referral data.

NASTY GOOGLE. Do no evil my butt!

LianneF · Jul 30, 2013

Sounds like we won't be able to get any data soon then, what would be the point of even using analytics, maybe that's their plan to close it down?

Alan · Jul 30, 2013

Depends on your perspective.

If you view the SEO industry as evil, then trying to destroy it is the work of the good.

Alan · Jul 30, 2013

LianneF said:
Sounds like we won't be able to get any data soon then, what would be the point of even using analytics, maybe that's their plan to close it down?

The point of analytics isn't really to see where your traffic come from organically (you can get that from your server logs / webmaster tools), it is to understand when you get traffic, segmented by type of traffic, how they engage with your site, so using measurements you can gain insights so you can improve the sites performance in terms of its objectives (in your case mainly sales I presume)

OldWelshGuy · Jul 30, 2013

Google are trying to control keywords, their latest trick is to pretty much ensure that no referrer data is passed when anyone is logged into or using ANY Google product. This is a massive issue at the moment because of course Google are acting illegally currerntly, both with their privacy policy and their actual physical privacy settings.

The EU have told google there must be a single soplitary 'log me out' button that logs users out of EVERYTHING! Google say this isn't possible due to multiple platforms etc, the EU are saying 'do it or leave Europe'

JonathanSEO · Jul 30, 2013

llocally said:
Depends on your perspective.

If you view the SEO industry as evil, then trying to destroy it is the work of the good.

But if your whole mantra is based on 'build a great website' that people love and delivers what users want then keyword data plays a major part in that.

Restricting Keyword data isn't so much about Google thinking SEO is evil here I don't think. Its more just forcing people to spend on Adwords to effectively market their business. $$$$ for the shareholders.

JonathanSEO · Jul 30, 2013

llocally said:
The point of analytics isn't really to see where your traffic come from organically (you can get that from your server logs / webmaster tools), it is to understand when you get traffic, segmented by type of traffic, how they engage with your site, so using measurements you can gain insights so you can improve the sites performance in terms of its objectives (in your case mainly sales I presume)

You've been on a downer about SEO for weeks. You on Googles payroll?

A major part of Analytics is to know where your traffic came from and especially from organic search. I'd say that's probably one of the most important if not the most important thing.

I'm not sure you actually believe what you just wrote yourself anyway to be honest.

And you can't get it from server logs if its secure search.

michelle222 · Aug 1, 2013

llocally said:
It means that the user was logged into their Google account.

Google do not provide keyword data for their logged in users. It is a bit of a pain as that means about 40% of searches organically do not come with keyword data.

Cynically, i think it is another way that Google is trying to kill off SEO as a marketing tool (so that of course the only reliable way to market on the SERPs is via PPC)

It's extremely frustrating that Google doesn't provide search data for logged in users. It makes campaign tweaking difficult!

OldWelshGuy · Aug 1, 2013

michelle222 said:
It's extremely frustrating that Google doesn't provide search data for logged in users. It makes campaign tweaking difficult!

Oh google WILL provide that data if you pay for it (adwords) but not for free traffic, which makes their claim that it is done for security reasons a load of rubbish!

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Google Analytics, Conversions - Organic traffic keywords

LianneF

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LianneF

Alan

JonathanSEO

OldWelshGuy

LianneF

Alan

Alan

OldWelshGuy

JonathanSEO

JonathanSEO

michelle222

OldWelshGuy

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