Consultant Marketing

jhservices · May 18, 2013

Hi so im thinking what is the best way to market myself im starting a consultancy/management service what i want to do is oversee the manufacture of products in bulgaria the whole process of labour can be done a lot cheaper than in the uk im fluent in bulgarian have a whole load of other skills wich i wont go into, im considering call centers food processing the manufacture of goods assembly lines and anything else i have some ideas but how would you target the clients?

directmarketingadvice · May 20, 2013

What's your target market? Are they looking into this already? If so, where are they looking? If not, why not?

Finally, wouldn't it be even cheaper to for them to do it in China?

jhservices · May 21, 2013

im thinking of keeping it simple basicly in bullet form call center,production line,pakaging, a call center i could have running in2-3 weeks at 4x cheaper than the uk there are a steady line of companies off shoring to bulgaria you may have heard of 1 "great wall" chineese car company they produce cars in bulgaria not china! i would like some tips on getting the message out and the best way to aproach companys also if any one has ideas of wich companys to contact? also to chat with anyone with experiance in business marketing,consulting production,off shoring
im from a property devoping background i have experiance in buying selling contracting etc but i want to get into business as it seems like the best thing to do for me at this time

minttwist_ross · May 21, 2013

I'm still a little unsure of who you are looking to target with any marketing but, with nearly every service based business your biggest selling point is industry knowledge, specific expertise and quality of delivery.

It is crucial that you are able to clearly demonstrate these qualities to prospective clients. One of the most cost effective ways of 'getting yourself out there' is with a website and LinkedIn profile - do you have both of these?

Depending on your target audience there may be a number of ways (varying in effectiveness) to source new business, from direct mail to trade shows to good old-fashion networking.

As a service based business we have to employ a number of marketing techniques in order to generate trust, credibility and, ultimately, sales.

I'd be happy to offer any advice I can from a digital marketing standpoint... ross [at] minttwist [dot] com

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