SEO Help needed urgently for my website....

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W

Wedding Heaven

  • #1
    hello all,

    i have recently set up a new website using Prestashop, and i really dont understand how to do the SEO for this, when i look on the product SEO i dont know what to put really? or if its the right place to put this.

    Also i look under preferences then SEO and alot of things come up which i dont really understand for example list of things like... best sales, contact, 404.. what does all this mean?

    people said the inbuilt SEO for this was quite simple, but right now im in such a mess and dont have a clue what to do about it?

    can anybody help?

    thanks

    daniel
     
    N

    Ninja Commerce

  • #2
    Hi Daniel.

    Very briefly: For SEO the main things you need to worry about are:

    For each page:

    Write a page title for each product (upto 70 characters), make each title unique and descriptive. Include a relevant keyword if possible, but write the title mainly for the user.

    Write a meta_description for each product (upto 155 characters), same again, unique, write for the user etc...

    Write a unique description for each of your products, no generic product descriptions.

    The most beneficial things you can do SEO wise for an ecommerce shop are things like making your site usable, think carefully about navigation and try to make every product easy to find.

    Also consider experimenting with different layouts for your products, optimize for conversions. This will make your more sales, but additionally, having a better site will keep your users happy and indirectly help with SEO.

    Oh, and start a blog, make it interesting and worthwhile. It's a good way to attract some links and give your readers something other than product descriptions to read.
     
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    OldWelshGuy

    OldWelshGuy

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  • #4
    This is always the way, they sell things as having 'SEO built in' when what they are saying is the platform is SEO friendly. The wedding industry is competitive, you are going to need to market your site heavily if you are going to get it to rank, unless of course you are only looking to get local rankings
     
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    SEO Lady

    SEO Lady

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  • #5
    I would incorporate a few slideshow images as a movie, free software via Windows Live Movie Maker has a direct YouTube facility, use your Google login to create a channel and upload a slideshow video and embed in your homepage.

    I wrote a step-by-step guide here which you would find useful:

    Any questions fire away, happy to help
     
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    J

    JonathanSEO

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    Feb 3, 2013
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    Yorkshire, United Kingdom
  • #6
    Posts like this open a whole can of worms.

    First thing I'd do is decide whether you're going to do your own SEO or if you have a budget, pay someone to do it for you who knows what they're doing.

    I figure it's the former in this case. So you're going to have to read up. Maybe the best place to start will be something Presta Shop specific. I found this -

    http://www.prestashop.com/en/white-paper-seo

    Not sure whether it's tailored to their shopping cart or a general one though? They should make that clearer. But maybe give it a try and it should give you a handle on the basics.

    The worst thing you can do is start reading random snippets of information as you'll just go off on a tangent and not get anywhere.

    Good luck.
     
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    Zara Porter

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  • #7
    The ultimate purpose of seo is organic ranking for free organic visitor in search engine.
    SEO activities start from web site design and development and end with top ranking in different major search engine.
    SEO start with search engine friendly design and development ,content optimization, then link building.
     
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    L

    Lightningjack

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    Dec 21, 2012
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  • #8
    Some good points raised,personally the issues you mention are both site and seo related a 404 page is simply a page which shows when a page on your site doesn't exist or can't be found.Ideally you want product placement here as well with a link to the product,that's part of marketing.

    I'd hire someone to build your site and probably your seo,no offence but you're stumbling on basics and to rank nationally requiries skill.You can market your products by using wedding publications,wedding exhibitions and much more,google is but one form of marketing howver if you are setting up a website to sell the products hire a pro,the time you'll spend trying to get it right will,if you put a monetary value on it,cost more than hiring a pro web designer.

    You have one major advantage (hopefully),you own the name,it scares me how many people fall for the cheap web site offers with the free domain,then realise it's not their domain and they are effectively tied in for the life of the domain.Cynical marketing at best I'd say.

    I know redevo does web design and I know he is good,up to you but whoever you choose,choose someone and you'll be up and running alot faster.
     
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    W

    Wedding Heaven

  • #9
    Lightningjack said:
    Some good points raised,personally the issues you mention are both site and seo related a 404 page is simply a page which shows when a page on your site doesn't exist or can't be found.Ideally you want product placement here as well with a link to the product,that's part of marketing.

    I'd hire someone to build your site and probably your seo,no offence but you're stumbling on basics and to rank nationally requiries skill.You can market your products by using wedding publications,wedding exhibitions and much more,google is but one form of marketing howver if you are setting up a website to sell the products hire a pro,the time you'll spend trying to get it right will,if you put a monetary value on it,cost more than hiring a pro web designer.

    You have one major advantage (hopefully),you own the name,it scares me how many people fall for the cheap web site offers with the free domain,then realise it's not their domain and they are effectively tied in for the life of the domain.Cynical marketing at best I'd say.

    I know redevo does web design and I know he is good,up to you but whoever you choose,choose someone and you'll be up and running alot faster.
    Click to expand...

    It's for a new site selling car stereos and accessories and so on...

    It's more we was trying to do the built in seo to start with then go on to professional help after..

    It's just the built in seo on it is confusing
     
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    L

    Lightningjack

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    Dec 21, 2012
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  • #10
    They have an online seo guide which ,I assume,covers this

    http://www.prestashop.com/en/white-paper-seo


    they also have a forum with offers advice


    http://www.prestashop.com/forums/forum/123-seo/

    Join some car enthusiasts websites now,start making yourself know but do not add your link(even if allowed,usually 10-15 posts first) by the time your site is up and running you'll be less likely to get grief for dropping your link in your sig.I'd assume you're looking for car modders as a main market as well so join some of those forums as well,again tred lightly but these are places where it may even be worth seeing how much a banner ad will be.
     
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    J

    JonathanSEO

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    Feb 3, 2013
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    Yorkshire, United Kingdom
  • #11
    Wedding Heaven said:
    It's for a new site selling car stereos and accessories and so on...

    It's more we was trying to do the built in seo to start with then go on to professional help after..

    It's just the built in seo on it is confusing
    Click to expand...

    Bad idea. The professional you employ will likely have to over write all the 'built in' SEO work you have done anyway. Especially because you're not well versed in it.

    When a platform has built in SEO it just means that (or should mean) there are no inherent flaws in the way it performs and it's built with best SEO practices in mind.

    You still have to implement various things yourself.
     
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    W

    Wedding Heaven

  • #12
    JonathanSEO said:
    Bad idea. The professional you employ will likely have to over write all the 'built in' SEO work you have done anyway. Especially because you're not well versed in it.

    When a platform has built in SEO it just means that (or should mean) there are no inherent flaws in the way it performs and it's built with best SEO practices in mind.

    You still have to implement various things yourself.
    Click to expand...

    Oh right okay... Where's the best place to look for some one to do the seo then? And roughly how much could it cost?

    Thanks for the help.
     
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    J

    JonathanSEO

    Free Member
    Feb 3, 2013
    1,206
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    Yorkshire, United Kingdom
  • #13
    Wedding Heaven said:
    Oh right okay... Where's the best place to look for some one to do the seo then? And roughly how much could it cost?

    Thanks for the help.
    Click to expand...

    A timely post:

    http://www.seomoz.org/ugc/selecting-an-seo-agency

    Although you may be better off with a freelancer in this case as agencies usually require big budgets. So this maybe better -

    http://www.seomoz.org/blog/how-do-i-find-a-good-seo

    What industry are you? Something to do with selling car stereos? Quite competitive. Really depends what you need that determines the price.
     
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    W

    Wedding Heaven

  • #14
    JonathanSEO said:
    A timely post:

    http://www.seomoz.org/ugc/selecting-an-seo-agency

    Although you may be better off with a freelancer in this case as agencies usually require big budgets. So this maybe better -

    http://www.seomoz.org/blog/how-do-i-find-a-good-seo

    What industry are you? Something to do with selling car stereos? Quite competitive. Really depends what you need that determines the price.
    Click to expand...

    Ok thanks, will check them out.

    Well yeah selling and fitting car stereos, I know it's competitive but the supplier we buy from does good prices so we can sell at same or under competitors. Also offering trade and drop ship accounts
     
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    J

    JonathanSEO

    Free Member
    Feb 3, 2013
    1,206
    373
    Yorkshire, United Kingdom
  • #15
    Wedding Heaven said:
    Ok thanks, will check them out.

    Well yeah selling and fitting car stereos, I know it's competitive but the supplier we buy from does good prices so we can sell at same or under competitors. Also offering trade and drop ship accounts
    Click to expand...

    Cool. You should be able to find a good freelancer who can help. Good luck.
     
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