Sub Domain SEO

sswats

Free Member
Jan 31, 2013
60
5
I have a brochure site advertising our services written in Joomla. It's doing okay and is on the first page for a number of local searches.

I am expanding and have started ecommerce. i initially incorporated into the main domain website using virtuemart but it got messy quickly. SO i tried out and liked opencart and set that up in a sub domain starting with "store." and it allowed me to leave the other one alone and keep both the front end and especially backend a bit cleaner and easier.

I don't really have any specific questions, as I don't know what the advantages or disadvantages of setting up a site under a subdomain instead of the main domain. I was just hoping for some advice.

So have I done something wrong from an SEO position?
Any advice on how to link them closely so the main domains page ranking helps the new subdomain or are they linked no matter what i do?
 
N

Ninja Commerce

Hi there.

Having the store in a sub-domain isn't ideal from an SEO point of view; if you want to run both platforms, then I imagine putting the shop within a folder on the main domain would be the best compromise.

This should be doable. But it your technical abilities won't allow you to do so; you should still get away with having the store in a sub-domain.

Technically, Google treats sub-domains as separate sites, so your store won't automatically be afforded much/any authority from the main domain.

I would recommend that you make your navigation from domain to sub-domain as seemless as possible; For instance, you could have a common header-navigation which has links to pages on both sites:

Ie; Your store's homepage, and ideally category pages should be reachable via your main navigation on the main domain.

Also, you need to get the look and feel of the two different front-ends as similar as possible. Ideally so that users who move from the joomla site to the open cart site don't notice any change.

A seamless user experience is obviously important for conversions anyway, but by unifying the whole thing as seamlessly as possible, Google should for the most part treat them as much the same site.

Hope that helps.
 
Last edited by a moderator:
Upvote 0

Alan

Free Member
  • Aug 16, 2011
    7,089
    1,974
    Yes you can put it in your website subfolder (Joomla or other) just make sure the name doesn't clash with any other 'joomla' SEF urls.


    You don't need a redirect for the store,
    I was just showing that www. is infact a subdomain so should be redirected to the root domain (or via versa) chances are that Joomal is doing that automatically anyway (haven't used Joomla for a couple of years, but Wordpress does, so I'd be surprised if Joomla doesn't)
     
    Upvote 0

    seopeak

    Free Member
    Jan 19, 2013
    29
    2
    Cyprus
    Hi there.

    Having the store in a sub-domain isn't ideal from an SEO point of view; if you want to run both platforms, then I imagine putting the shop within a folder on the main domain would be the best compromise.

    This should be doable. But it your technical abilities won't allow you to do so; you should still get away with having the store in a sub-domain.

    Technically, Google treats sub-domains as separate sites, so your store won't automatically be afforded much/any authority from the main domain.

    I would recommend that you make your navigation from domain to sub-domain as seemless as possible; For instance, you could have a common header-navigation which has links to pages on both sites:

    Ie; Your store's homepage, and ideally category pages should be reachable via your main navigation on the main domain.

    Also, you need to get the look and feel of the two different front-ends as similar as possible. Ideally so that users who move from the joomla site to the open cart site don't notice any change.

    A seamless user experience is obviously important for conversions anyway, but by unifying the whole thing as seamlessly as possible, Google should for the most part treat them as much the same site.

    Hope that helps.

    totally agreed. another tip :> when you create the subfolder , don't forget to set correct the webmaster tools option---> configuration, settings-> geographic target. choose your local area, where you have the most sales.hope this helps
     
    Upvote 0

    sswats

    Free Member
    Jan 31, 2013
    60
    5
    Well I didn't know I can install opencart on subfolders. Considering the subdomain for the store was in a subfolder anyway all i did was change the config files and everything seems to be working. It took 10 minutes.

    Thanks a lot for the help. now it's mywebsite.co.uk/store.

    I just spent all morning changing my joomla template to something more resembling the opencart store so transition between them is close (it's still quite different but its the best i can do at this time), but at least SEO will be unaffected.
     
    Upvote 0

    Latest Articles