Tracking Linkedin

Matt_Murdoch · Oct 30, 2012

Hi,

I'd like to track enquiries via a PPC Linkedin account but not sure of the best way to do this as I have no internal software.

Is it best to create URL's for analytics and track with goals?

Cheers,

crystalballltd · Nov 1, 2012

http://super.hubspot.com/url-builder/

Here's an example of what you could put in each field:

Destination URL: www.yourwebsite.co.uk/landingpage/
Campaign: NovemeberOfferProduct_X
Source: linkedin
medium: ppc
term: Depending on how your targeting in Linkedin (Groups, Age, Area, etc)
Content:Title of Advert

Then hit the BUILD URL Button.
Now you should be able to see in Google Analytics when people visiting your landing page have come from this Advert and what they did once they landed on you page.

realitybytes · Nov 1, 2012

or you can just use the Google URL builder

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867

crystalballltd · Nov 1, 2012

Agreed what tool you do doesn't really matter. It was more about the process.
The url builder I posted does allow you to shorten your url though, which some people may like if they wanted to hide the names of their tracking tag?

Matt_Murdoch · Nov 1, 2012

Thanks for help guys!

emma dcosta · Nov 2, 2012

Use customized URL builder by Google and track every URL or campaign you need to keep an eye on.

Search

Search

Tracking Linkedin

Matt_Murdoch

crystalballltd

realitybytes

crystalballltd

Matt_Murdoch

emma dcosta

Similar threads

Latest Articles