Incentive schemes

thekitchendesigner · Aug 26, 2006

I'm wondering what i can offer for designers who bring new, regular B2B clients to the business.

They'll be getting paid per hour for any work they do, so obviously this is a benefit for them as more clients = more work = more pay.

I would like to have some sort of incentive scheme on offer that rewards them for bringing new clients in, rather than them trying to do work on the quiet, if you know what i mean!

I havent really been part of any scheme before so interested to find out whats about and what it costs??

Thanks

Cornish Steve · Aug 28, 2006

There are many reward schemes around. Commission can depend on number of new customers, reaching certain thresholds, contracts over a certain value, and so on. The important thing is for your comp plan to align your interests with the interests of those bringing in the business. Self-interest will do the rest.

thekitchendesigner · Aug 28, 2006

Hi Steve - thanks for your post.

I agree about commission structure etc, as i would implement commission levels based on conversions and sales etc, but i was wanting something more for the B2B work (paid hourly). I didnt want it all just to be financial and wondered what non-financial rewards it could set up?

Cheers

telemax · Aug 28, 2006

thekitchendesigner said:
Hi Steve - thanks for your post.

I agree about commission structure etc, as i would implement commission levels based on conversions and sales etc, but i was wanting something more for the B2B work (paid hourly). I didnt want it all just to be financial and wondered what non-financial rewards it could set up?

Cheers

Hi

I know someone who is absolutely brilliant at kitchen sales. He is currently working for one of the big ones (kitchen's direct I think).

Even if you can't get him to work for you, maybe you can ask him what he thinks is good pay/commision structure.

If you are interested, email me [email protected] and I'll try to get hold of him to see if its OK for you to call or email him.

No promises that he will agree to either but it's worth a try.

Kind regards

Jonathan

Cornish Steve · Aug 28, 2006

thekitchendesigner said:
I didnt want it all just to be financial and wondered what non-financial rewards it could set up?

Could you install some of your products for free - either for the people themselves or for someone they nominate (e.g., a parent)?

profitxchange · Aug 29, 2006

If your designers are working freelance - non financial incentives are difficult. Everything has a cost associated with it. I would stick with cash but structure it so it drives what you want from the business. do you wnat NEW customers of repeat business which is worht more to you? size of project? bigger is usually more efficient then numerous small projects.

I presume what is behind this idea is to get your designers to be your marketing and sales team. Then incentiveise them accordingly!

Have a saleman of the month and send them and their partner for a weekend somewhere special?

YEM · Aug 29, 2006

The National Incentive show is on in the next few weeks - www.nationalincentiveshow.co.uk - if you can go along, you may pick up some ideas there

thekitchendesigner · Aug 30, 2006

Hi all - and thank you for all your replies. Your suggestions led me to do more research and i cam across a site which i think may be perfect, and as always wanted to see what the UKBF hardcore thought...

Basically i can reward freelancers with points every time they bring a new B2B customer to the business, or hit a target etc. Lets say for a new B2B customer they get 50 points. These points, using this company i found, can be spent on experiences and activities, over 500 in total i think. This way i think i can reward every type of person - i simply buy the experience relating to the point value.

I have this vision of a designer going snowboarding, or having a helecopter lesson (both real experiences via this company) and when their mates say "howd you manage that" they can say "i earnt it, it was free!" which should help build an attractive package to attract new designers.

They can save points up for say a year and then get a really good time out of it, or spend them as quick as they're earnt!

Whats the general opinion??

Cornish Steve · Aug 30, 2006

Sounds like an excellent idea to me. This solution has a level of indirection so that you can subtly change the effective value of points over time.

Scott-Copywriter · Aug 30, 2006

Good affiliate/commission schemes can turn a business around.

I know a Marketing E-book which was offering 40% of sales to referers (about $20). There have actually been businesses set up just for the one purpose of Marketing this persons E-book and making a living from the commission they earn.

Just get the right balance. To be spending more money on incentives and commission you have to be getting more customers from it to break even and make profit, which is it's purpose.

thekitchendesigner · Aug 31, 2006

Hi Steve and Reakt!

Glad your liking the idea! I would need to ensure that the new B2B clients give x amount of jobs before the designer can qualify for the reward, rather than the client sending one job across and thats it!

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Incentive schemes

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