Price points

You can't do this in a vacuum - what are your major competitors selling at?

hi

we have a fact sheet available on this if you are interested. if so drop me a pm or email me (you can find the address through www.hollexretail.co.uk) and i will email it over for you.

a

email sent alex. let me know if you need any more help.

a. www.hollexretail.co.uk

Hi

Like a previous respondent has said - you cannot answer this question without some knowledge of the marketplace and competition. Is the product not selling because of competition or is it not selling because it is not wanted or is it not selling because customers are unaware of it? You tactics will vary depending on the situation.

Selling is about creating a need and this is what retailers need to do - whatever the product is do not sell the features - sell the benefits it will bring to the buyer. You are providing them a solution to a need.

Other ways of improving sales would be to offer some sort of guarantee over and above the norm. This might sound risky however if the product is any good then you are unlikely to need to honour the guarantee however it will be something that would help a buyers decision process.

Also look at other promotional methods such as cross selling and back end sales - this is better for your business than straight discounting which hurts the bottom line.

Joint venture initiatives can also help sales where you can link in with another non-competitive retailer to offer a mutually beneficial combined deal.

Best of luck

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