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ive just open a retail shop selling designer petware i need ways to get people to know am here ,am in a fantastic courtyard but not many people know its there ,i also have another petware shop opening 6 miles away ,how does pr work ?how expensive is it ?
Just looked at your site and I think a good thing to do is to finish your online shopping store whilst beginning a plan for PR. Your product is very attractive. Hey, if you had the online store open and a trendy outfit for my little angel of a Jack Russell, I would buy one.
I have seen lots of dog clothes on Ebay before now. Have you ever considered this as a route to market?
Other ideas off the top of my head would include:
Business cards / flyers at animal rescue homes perhaps offering a % to the home on any sales that come from there.
Sponsoring a class at a local / regional dog show.
Features in pet magazines.
And the word of mouth method which always works well.