What is the going rate for PR?

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M

multilingual

  • #2
    I was talking to a PR guy recently about this.

    I won't mention his name or the name of his company because it would not be ethical for me to discuss his rates in an open forum.

    (Let's just call him Anthony from 9polarbears)

    Anyway, he told me that he would do all my PR for the next ten years for nothing!

    Quite generous I thought.

    :)

    JB
     
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    J

    Jayne

  • #3
    multilingual said:
    I was talking to a PR guy recently about this.

    I won't mention his name or the name of his company because it would not be ethical for me to discuss his rates in an open forum.

    (Let's just call him Anthony from 9polarbears)

    Anyway, he told me that he would do all my PR for the next ten years for nothing!

    Quite generous I thought.

    :)

    JB
    Click to expand...



    I can afford those too JB, would they do me for the same rate :lol:
     
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    10Yetis

    10Yetis

    Free Member
    • Nov 3, 2004
    2,473
    152
    Gloucestershire
    www.10yetis.co.uk
  • #7
    :) hic :) That Anthony, when I get my hands on him! He is like the Evil Kitt in Knight Rider to us... always spouting off.

    Greig,

    You can guess what I am going to say, "depends what you need".

    I have not carried out a robust survey of the other spritzer drinkers on the forum but I am guessing we all charge roughly the same fees?

    As a ball-park set of figures (which will probably scare more people off than it will attract ... :D )

    If you were going for a one-off national-targetted release then we would charge in the region of £200. This would include a chat about what you need so we could find the best media angle, writing, distribution and follow up of the release and us then chasing round to get the cuttings in.

    I know I put loads of people off when i say the following as they think I am just trying to create more fee paying work, but... unless you have a really innovative product, service or angle to go to the media with you need to build your profile via a few releases, say one a month. The key is to keep a constant flow of messages in the media.

    I guess that some people charge more, some charge less?

    Bottom line, there are loads of good PR people here to help you out such as Richard Glynn (who is a great guy) amongst others, and we all have differing areas of speciality.

    I am off to find Anthony.

    Hope this helps
     
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    W

    WordDoc

  • #14
    Again, it really depends on what you want (a news release written only, press kits, company profile, etc.) and the scope of the project.

    I get clients to complete a short questionnaire, which takes about 2 minutes to complete. Then I can tailor a price and approach specifically for their needs.

    You can always email me off list to discuss further. :)

    Best,

    Tracey
    PS Graham has just done the best PR job on himself – if only we knew where he was, who he was...
    ==================================
    Tracey "Word Doctor" Dooley
    Independent CopyWriter & Editorial Consultant
    www.mediaminister.co.uk – great copy that sparkles as it sells!

    If you need more clients or sales, visit: http://www.mediaminister.co.uk
    for fr^ee articles, compelling copy, irrefutable client testimonials and more.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
     
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    Richard Glynn

    Richard Glynn

    Free Member
    Sep 6, 2005
    527
    133
    Preston, Lancashire
  • #16
    10 Yetis said:
    Bottom line, there are loads of good PR people here to help you out such as Richard Glynn (who is a great guy) amongst others, and we all have differing areas of speciality.
    Click to expand...

    No, no. Andy is the best! :wink:

    We've taken the unusual step of publishing all our prices (not just news releases - media competitions, the lot) on the website.

    http://www.thebuzzfactory.co.uk/html/price_list.html

    And there's an offer section here.

    http://www.thebuzzfactory.co.uk/html/___offers___.html

    Hope that helps.

    Richard
     
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    C

    Coding Monkey

  • #17
    How rare, Richard. What have you found with the conversation rates? I've client's who went with the same route, and when they removed the base price their contact rate increased. I also don't have prices as we're not the cheapest bunch around, and the results and quality we offer can't often be mentioned in a few sentences on the website.
     
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    Richard Glynn

    Richard Glynn

    Free Member
    Sep 6, 2005
    527
    133
    Preston, Lancashire
  • #18
    Hi Tom,

    I'm assuming you mean 'conversion rate'? Not sure what a conversation rate is!? If I say too much it'll sound like an advert - so suffice to say it's going well.

    I think people are mostly brassed off with how complicated it is to get a straight answer to a straight question like 'how much does it cost' from PR agencies? So much so that they don't bother.

    Hourly/daily rates mean nothing to most people - it all depends on how quickly and efficiently you work.

    That's the problem I hope I've resolved. I also give bespoke solutions before people commit to give me business.

    And I wouldn't worry about not being the cheapest. Just be the best. In my experience, clients who always who make choices based on price alone are normally the one's who are hardest to work for! It's no great loss if you miss out on their business.

    Cheers,

    Richard
     
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    P

    Pebble Communications

  • #19
    I've been successful with my fixed price services as well and plan to extend this side of my business. It's impossible to quote a fixed fee like this for a more general PR project but I have two clearly defined services at fixed prices - which do appear on my website.

    I agree that people like the clarity of this apporach and I also hear from people who have used PR agencies and found the budget spinning higher and higher. With ongoing projects, I prefer to get a budget from a client and then tell them what I can do for it.

    www.pebblecommunications.co.uk
     
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    Z

    Zest4.biz

  • #20
    On what your business needs. I agree that, unless you have something really important and unique to say, which will attract wide scale press interest the little and often approach works well.

    That is why you see the comment from 'X expert' in the Nationals every time their particular service crops up, PR companies on retainers working opportunities.

    Get in touch with us, we have a few PR gurus and are good with small budgets over time to get your business started. We also offer some nifty monthly payment plans too as well as menus of PR activity at fixed price.

    We do not work on an hourly rate basis as most clients find this offputting. We work on a transparent fee structure on activity required and number of releases.
     
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