40% ignore adverts on Major Portals

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eventdomain

  • #1
    hmmm, no doubt this is due to more niche information portals online now, and these portals are favoured for their targeting capabilities to reach specific audiences eg: Graduate jobsearch, Hospitality portals or Travel comparison sites.

    new research shows that big may not always be better. The number of people overlooking ads while surfing is increasing, and they may even ignore marketing on some of the best-known websites out there.
    Click to expand...

    This increase in usage of niche sites, doesn't mean surfers will ignore online ads totally, but the niche sites can perfectly focus these ads to the exact audience faster than General search sites can.


    This year’s research reveals that targeted advertisements on niche websites are likely to receive a 32% better response rate than standard adverts on major portal sites such as MSN.
    Click to expand...

    http://www.marketingweek.co.uk/make-online-ads-work-harder/3009486.article


    Niche sites provide 32% better response rates than standard adverts
    Click to expand...
    This is great news for advertisers.
     
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  • #5
    That 32% stat seems reasonable to me, even more so as one of my sites delivers in excess of 1 million clickthroughs per year :D

    There's too much disbelief and negativity, come on have a bit of confidence for heavens sake.

    And with sites like these:

    http://www.accommodationforstudents.com/

    http://www.notgoingtouni.co.uk/

    the niche arena is ripe for huge profits. Btw, notgoingtouni sold for 100k this year, so even an early starter like that had value for someone - so just imagine what some of the established ones could go for - what did Confetti go for last week? £600k wasn't it?

    These portals and niche sites get tons of traffic, and it sounds like the naysayers can't take it.
     
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    Ali-v-8

    Ali-v-8

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    May 8, 2008
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  • #8
    The problem with niche market directories is that they consolidate all your competition in one place.
    Better to be the first person they see then a choice of the last.

    By that I mean search engines via PPC and SEO.
    Third party sources should be affiliated.
    If the directories are as good as they say they are they wont refuse this platform.
     
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