By increasing your SERP position for a relevant search phrase, this will result in more relevant traffic.
You can assume I know what a SERP is, you can also assume I know any advantage from a single serp entry, amongst 1000's, is going to mean minimal exposure. And I mean minimal as in useless.
Surely you can agree on this?
No I will never agree, bcos I own a crawler engine, and know how to reduce benefit for users and bcos of this, I and every other engine will use this to our advantage. This is business mate! and you can't give away too much for free..... Plus general engines don't send relevant traffic - they send General traffic. The traffic only becomes relevant IF it finds the website its looking for and lands on that site - then its relevant. Until traffic is directed somewhere, its only general traffic.
Everybody knows the free results are the product for the users, this is how the engines attract users en-mass, and results in 2 major sources of value:
1. A huge user base
2. A massive product of information
now, the SERPS have to be given for free, and being totally free, the engines aren't making money from the serps directly and losing out (to a point),
so I assure you they aren't going to make the freebie too advantageous. They might make it
attractive, to be worth being listed/indexed, but can
remove the advantage.
So.... even though you may get 1000 visitors hitting your website, you'll lose 50% to mistake clicks, and perhaps 30% in just the wrong visitor type and only 20% being the right visitor for you, where maybe only 0.5% will convert to a paying client.
I don't call that amazing at all, and you want to talk up the engine thats sending you this stuff?
sess4561 has experience of such SERPs boosts from unrelated high-authority backlinks and so do I, as I'm sure many others do.
So do I, so what? but in truth even though I get pretty good traffic, less than 1% converts, but that's just the normal occupational hazzard of being listed on engines, who's main goal is to drive a ton of general people to every website in the world.
You narrow that traffic down, redirect it accurately, give it its own home - and now things start to get interesting for businesses.
For some reason, all that general traffic isn't being filtered easily, or more of it would hit everybody's website in the thousands each day, each hour even. This is not happening.
But getting back to fast link aquisition, there's 2 problems here:
1. People/forums/blogs etc are still talking as if everyone world-wide wants the same en-mass link surge - which they don't.
2. People endlessly complain about lack of ROI/results whatever, then go out of their way to chase traffic that'll never convert in a million years.
People are to blame for their own actions, you cannot expect good conversions if the traffic is the wrong type - yet people still chase it, crave it and spend vast sums of cash trying to acquire it.
Whats missing is targeted links - enmass. But I think this is unobtainable due to the huge lack of targeted resource websites
All they need do is flick a switch and bye bye website, you're in the depths where noone will go to page 500 to find you.
