Adwords Broad Match - Great News!

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matt.chatterley

  • #8
    Thats the way I read it too - broad match with required elements - which is great. The first article hints that it's only available in the US as yet? Has anyone been able to start using this on these shores so far?
     
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    directmarketingadvice

    directmarketingadvice

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    Aug 2, 2005
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  • #9
    matt.chatterley said:
    Thats the way I read it too - broad match with required elements - which is great. The first article hints that it's only available in the US as yet? Has anyone been able to start using this on these shores so far?
    Click to expand...

    The google link I gave says it's available in every country.

    I just tried it yesterday, and it was on a campaign where I've already covered a lot of these searches, so no impressions yet.

    Steve
     
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    redtreeland

    redtreeland

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    Aug 6, 2009
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  • #11
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    webboy

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    Feb 27, 2007
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  • #12
    Broad Match will create more clicks and the cost of your ad-words account will run in to the sky!! , So be careful and check your budget monthly to get targeted traffic and not (pie in the sky traffic ) that's help your ROI.
    just a word of warning from a Adwords expert spending over a 1000 a month
     
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    J

    Jazz Trio

    Free Member
    Sep 30, 2009
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  • #13
    Yes, it's definitely available in the UK; I've been using for about two weeks. It was only available in UK, US and Canada, but seems to be generally available now.

    It's much tighter than Broad Match, as by 'close variant' they mean very close variant such as plurals and misspellings, NOT synonyms, (so-called) related words, etc. which is what I've been having huge issues with Adwords about.

    It's definitely a big step forward, and something that always should have been available. However, it has not been widely publicised, and the decidedly unhelpful 'support' staff do not seem to fully understand how it works, or even know that it's there. I only found it by accident after wasting large amounts of money on Broad Match advertising, where 'tudor church music', 'barge hire' and 'bouncy castle hire' are considered synonymous with 'Jazz Trio'!

    When I complained about the irrelevance of such queries I was told (repeatedly; they always paste and copy the same answers) that I should add unwanted terms as negative keywords! When I suggested that this meant going through the dictionary, starting with 'aardvark' and ending with 'zymurgy', they told me I could use Adwords Editor to add large numbers of negative keywords! I would have taken that as humour if they hadn't pointed out that I also have the option of deleting my account!
     
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