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How to get more respondents to survey?

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Many run them as competitions, collect names next time and when everyone has done them, pick one to win a prize. :D

Jayne
 
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Running as a competition means you are saving data, just as offering a prize would mean you would save data. This puts people off straight away. Donations to charity are always a good hook, as is humour. If you could combine the two; "each answer will generate a donation to training Guide Dogs, (maybe even to train one to bite Blunkett!)"it might help. Especially as yours is a 'dry' product, and users might like a laugh.
Also stress the lack of data retention more, and also say the survey only takes a minute or two; people are busy, but a minute or two to help train a Guide Dog...
 
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That logic doesn't work, Dawg, as just running a survey means you're collecting data, which is the entire purpose of it. Just like signing up to a newsletter, buy something from Amazon as a member and joining these forums can be said to be the same. I would give away a prize. If you want over 600 entrants, give away an iPod or PSP to make it more lucrative.
 
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He could give away a free kashflow thing, for a year!

Therefore gives away a great prize and could bag a customer for the future :D

Jayne
 
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Tom, you are right about data retention, although stressing that it will not be passed on is important.
I still think the charity thing works in this case . The demographic of users of accountancy software packages means that they might well have an mp3 player orPSP, if they wanted one!
 
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Thanks for all the responses.

Dawg - I see your point - all the info we retain is anonymous - if we were to do a prize (I like the argos vouchers idea) then we'd need to retain personal info, even if it's just an email.

Not a problem I guess - we can just ask them to leave their email address if they want to enter the draw or leave it out if not.

The problem is though that I already have 67 respondents with no email address - so it wouldn't be fair to them to introduce a prize now if they have no chance of winning it. I'll definetley do it this time.

It's not existing users we are surveying, just any small business.

I think, for this one, I need to make more people aware of the survey rather than entice them to do it.
 
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I think the problem is that people think that completing surveys is boring.

And accountancy surveys.....?

If you're looking for 600+ people to respond, I reckon you're going to have to bribe them.

Steve
 
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SteveGibson said:
I think the problem is that people think that completing surveys is boring.
Click to expand...

Ahh but not for women ! Women love surveys and such like... Try more womens forums.

I will post the link on the Scottish womens business forum for you.

Jacqui
 
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you mention after the survey is complete a 33% discount code, but there is no mention of this on the actual survey page, so I didn't know until after I completed the survey.

Might help to promote this more on the main survey page.
 
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Hi Duane - had a look at the survey. It seems quite invasive as a questionnaire so you cannot have personal details on the same form. Take out that bit about using the data for marketing purposes - of course you are, but it is not personal data and you're not logging IPs and/or dumping cookies so it doesn't really apply.

Incentivisation would probably work with the appropriate gift but you need to also work out how to collect the data in a way that people feel secure.
I would suggest you think about having completion of the survey as the key that unlocks a page where you can go in for a prize draw or apply for a free gift.

Just make it clear that the data you have already collected will not be stored against their details.

We always advertised our surveys. I know you advertise in the FSB magazine, so why not start there? Just a little byline about "complete our online survey and get XYZ".

Oh - and put a link to it from your home page.
 
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you mention after the survey is complete a 33% discount code, but there is no mention of this on the actual survey page, so I didn't know until after I completed the survey.

Might help to promote this more on the main survey page.

One danger of offering a discount on the product as an inducement is that it could skew the results.

You have to think whether the prize will cause certain types of respondents to be over-represented.

Steve
 
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