Best marketing books

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student

  • #1
    I am going for 1 month to vacation and I need something for reading. Can you recommend me good marketing books please. I would like to get names of bestsellers and other famous books. Can be also about selling letters or other book regarding marketing.

    Thank you
     
    D

    Dawg

  • #3
    Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
    Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.
     
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    D

    Dawg

  • #4
    Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
    Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.
     
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    10Yetis

    10Yetis

    Free Member
    • Nov 3, 2004
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    www.10yetis.co.uk
  • #10
    hmm... so many books. How long you going for?

    Some of my faves,

    E-Tales by Matt Beumont - Not exactly a marketing or ad book, but a funny way of getting an insight into how the industry works

    Andrew Griffiths, very good - Ways to market your business

    Common Sense Direct Marketing - Drayton Bird

    Viral Marketing - Russell Goldsmith - dated now but the principles still work

    For the PR side, rather than read a formal text book, read something like Piers Morgans - The Insider, very good depiction of the journo world.

    One book I had recommended to me was "Selling the Invisible" by Harry Beckwith. I am currently reading this and whilst the example he uses are good, so far it is all the usual stuff of applying a bit of common sense rather than giving a deep insight. saying that I am only half way through it and cannot give a detailed summary.

    Happy reading
     
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