Selling ad space on your website

Fivez · Feb 16, 2006

Hi everyone.

I have re-arranged my website so that we can offer some adverts to bring in some more revenue. Is it a case of phoning round local businesses to see if they would like to buy a space or do you think it would be better sending out letters?

Have a look at www.fivez.net and see what you think. Is the price reasonable. We get around 5000 hits a week (3000 unique).

Regards

Stuart

SuffolkDesigns · Feb 16, 2006

none of your images are loading, which makes the site look pretty awful

for example http://www.fivez.net/index_files/image013.gif

Rob Holmes · Feb 16, 2006

Works for me in IE but not in Firefox.

Rob

webit · Feb 16, 2006

Fivez said:
Hi everyone.

I have re-arranged my website so that we can offer some adverts to bring in some more revenue. Is it a case of phoning round local businesses to see if they would like to buy a space or do you think it would be better sending out letters?

Have a look at www.fivez.net and see what you think. Is the price reasonable. We get around 5000 hits a week (3000 unique).

Regards

Stuart

And the price is what??

Fivez · Feb 16, 2006

The price is £125 per year on the home page and £99 per year on a location page - like on the Stirling page for example.

The website does not operate on FireFox - that is why you may not be able to view the site.

creospace · Feb 16, 2006

No firefox - no good!!

although with no images that leaves plenty of space for advertisers

WakingDragon · Feb 17, 2006

You have a low hit rate for potential advertisers and the site lacks the necessary polish for the bigger ones.

It basically looks like an enthusiast's news site for scottish 5-a-side, so have you considered trying to sell your content instead of advertising space? You might be able to punt that around news companies or the BBC. Alternatively, get in touch with the marketing depts of Umbro, Nike, JD Sports etc and possibly even mobile phone companies, and see if they are thinking about doing something related to 5-a-side in Scotland. If you remember Nike did an excellent football league campaign thing in London so they might consider it worthwhile.

EDIT: If you PM me I can help you put together a proposal to push around the sports companies. We may be able to get you a nice injection of sponsorhip for your hobby. No charge of course - just doing it for the fun of it

fridayteam · Feb 17, 2006

In order to attract advertisers, the site needs a lot of TLC.

DarrenC · Feb 17, 2006

I recently had one fairly large travel insurance company advertise on my site, and I had to provide them with stats, before they paid up.

Theres nothing major wrong with the site - and a good logo will make it appear even better (Eagle from UKBF is recommended)

Also the advertising image currently there is of very bad quality on any browser. I think for the amount you are asking, you really need to provide evidence of the traffic.

To be honest if you do have this type of traffic, then you might be better adding on Google Adsense on to the pages.

barginboyrob · Apr 14, 2009

biggest bump in the world...

i234i · Apr 14, 2009

A website i read (music based) places an ad on the news page (5-10,000 unique users per day) + the forums (40,000 users) at £30 per month.. ads are rotating.

Soul_Survivor · Apr 21, 2009

The smaller and more niche your market is, the more you can charge for the advertising. Don't go in too low and do yourself out of money.

I've been selling advertising for the last few years on a RC car website, we get around 2,000 visits a day and I charge £150 a month for a banner at the top of the forum (the most popular area).

If you target business' that are specific to you hobby, you can ask for more money as they should get a higher CTR (click through ratio).

Failing all that, you could start out with something like Google Adsense just to see what CTR's you are getting, this is good info for selling to targetted advertisers in the future.

Search

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Selling ad space on your website

Fivez

SuffolkDesigns

Rob Holmes

webit

Fivez

creospace

WakingDragon

fridayteam

DarrenC

barginboyrob

i234i

Soul_Survivor

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