- Original Poster
- #1
Hello All
My work's site uses GA to track site visitor data.
We have an advertising campaign coming up and we'd like to be able to track ROI of various ad sources such as Google AdWords, email broadcasts, banner adverts etc.
To give you a bit of background, we are a training provider. We offer training courses in health & safety, food hygiene, management development etc, so quite a wide range of products as it were. Prior to the campaign starting, our online payments systems will be implemented so we'll also be taking payments through the website as well as traditional methods of payment.
Our products (courses) range in price from £60 to £4000+ so we're keen to find out which adverts are bringing in good ROIs.
Is there a step-by-step guide on how to set up GA so it can track from when the user clicks on the AdWords ad/email/banner ad etc right through until they make a credit card payment? If I'm honest, I get a bit lost using Google's help facility (am I the only one??)
Thanks
calum
My work's site uses GA to track site visitor data.
We have an advertising campaign coming up and we'd like to be able to track ROI of various ad sources such as Google AdWords, email broadcasts, banner adverts etc.
To give you a bit of background, we are a training provider. We offer training courses in health & safety, food hygiene, management development etc, so quite a wide range of products as it were. Prior to the campaign starting, our online payments systems will be implemented so we'll also be taking payments through the website as well as traditional methods of payment.
Our products (courses) range in price from £60 to £4000+ so we're keen to find out which adverts are bringing in good ROIs.
Is there a step-by-step guide on how to set up GA so it can track from when the user clicks on the AdWords ad/email/banner ad etc right through until they make a credit card payment? If I'm honest, I get a bit lost using Google's help facility (am I the only one??)
Thanks
calum
