- Original Poster
- #1
The beauty of using the internet to market your product is that you can change your sales copy in seconds.
If you use one main page of your site to capture your prospects (the home page for instance) then this method is ideal for you.
For KashFlow I wrote 3 totally different home pages that took totally different approaches to selling the product.
When a user visits the site they get assigned 1 of the 3 pages at random. When they register for their free trial we can see which version of the home page led them to decide to register.
In just over a day we had 20 new sign-ups. There was a massive leaning towards version 2 (75%!). I know it's a pretty small sample of users but 75% is a lot more than the 33% it should have been if all were equal.
So now I've rewritten versions 1 and 3 to be variations on the original version 2. Hopefully over the next few days we'll have enough new sign ups to re-evaluate and repeat the experiment.
It's one thing to guess what approach might work best, but you can't beat scientific data.
If you're interested in seeing the current 3 versions then you can override whatever page you are assigned at the following 3 URLs:
http://www.kashflow.co.uk/?override=1
http://www.kashflow.co.uk/?override=2
http://www.kashflow.co.uk/?override=3
Anyone want to guess which will win? I'm curious to see how v3 performs, it's a very arrogant approach. I think it'll either do very well or fail miserably.
I hope some of you find this useful and are able to implement something similar for yourselves.
If you use one main page of your site to capture your prospects (the home page for instance) then this method is ideal for you.
For KashFlow I wrote 3 totally different home pages that took totally different approaches to selling the product.
When a user visits the site they get assigned 1 of the 3 pages at random. When they register for their free trial we can see which version of the home page led them to decide to register.
In just over a day we had 20 new sign-ups. There was a massive leaning towards version 2 (75%!). I know it's a pretty small sample of users but 75% is a lot more than the 33% it should have been if all were equal.
So now I've rewritten versions 1 and 3 to be variations on the original version 2. Hopefully over the next few days we'll have enough new sign ups to re-evaluate and repeat the experiment.
It's one thing to guess what approach might work best, but you can't beat scientific data.
If you're interested in seeing the current 3 versions then you can override whatever page you are assigned at the following 3 URLs:
http://www.kashflow.co.uk/?override=1
http://www.kashflow.co.uk/?override=2
http://www.kashflow.co.uk/?override=3
Anyone want to guess which will win? I'm curious to see how v3 performs, it's a very arrogant approach. I think it'll either do very well or fail miserably.
I hope some of you find this useful and are able to implement something similar for yourselves.
