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If you are talking about company stationary then just stick to white unless you have a very good reason not to. If you are talking about litho printed marketing material, you can achieve the same effect as coloured paper by just printing a tint onto white.
I used to do some work with HSBC and they wanted their stuff on "cream" paper to give a high value feeling. We used to print everything on white but with a 20% tint of yellow in the background. Looked just the same.
I used to do some work with HSBC and they wanted their stuff on "cream" paper to give a high value feeling. We used to print everything on white but with a 20% tint of yellow in the background. Looked just the same.
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