Here are some comments from someone who is not a techie:
1) What's your strategy? You write 'articles of distinction' yet you are striving to become the low-cost leader. These two statements seem incompatible.
2) I don't like the colour scheme; I find the purple two dark. In my opinion, you need some white on the screen.
3) The font for your 'striving' statement doesn't work. It doesn't seem very polished.
4) The final item in your bulletised list seems out of place, plus the line continuation doesn't indent properly.
5) The 'free delivery' banner seems a little unprofessional.
6) You highlight the fact that you only take PayPal; I would de-emphasize this.
7) You are missing apostrophes in the shop categories (e.g., it should be women's clothes).
8) Your terminology is inconsistent: you use the terms ladies and women.
9) You provide no company information, such as contact telephone number or email address. This will raise suspicions among your target audience.
10) Your writing style (e.g., on the Contact Us page) is too long-winded and deferential.
Please don't be discouraged by these comments. They are meant to be constructive criticism. Good luck moving forward.
