i agree entirely with what Silly Jokes has said... If I was you I would not spend a penny yet on marketing or ads until you are absolutely sure your site can convert browsers to buyers.
At the minute I am not sure that the site is quite there yet?
We pretty much specialise in offline marketing (with the excpetion of viral stuff*) but I am sure there are people on here that can help.
A few things I think about the site as it currently stands, and please don't think I dislike the site, I don't, I like it and think it is well on the way...
- Seems to be no 'in your face' reference to shopping securely online on the front page. If I buy on line I always look for this. Also, no mention of the cards you accept?
-The site itself looks really slick, but I (personally) think the banner lets you down at the top. In ad and Graphic Design terms it is never a good idea to use an italic font and the colour is maybe too wishy washy... i guess what i am trying to say is that it is not striking enough.
-Think the 'about us' section needs to be moved to a more prominant position, along with contact details. May want to reword the bit about reply in 2 hrs apart from in busy periods as it could give off the wrong impression. Maybe something like, "Got any questions? Why not give us a call, or drop us a line on our easy to use form below and we will help as soon as we can".
- I cannot remember if it was Ozzy or Silly Jokes who told me this, but when I first launched the 10 Yeti's site the number was buried in the contact us page and we got very few leads from the site itself. Ozzy or Silly Jokes said I should move the number to the front page and make it bold... thats what i did and from the week I did it leads from the site increased noticeably.
- Use of an 0870 number. This would put me off... Not sure if it is because I have had to defend companies that use these to the media, and this makes me to close to the situation... but, I wold recommend that as soon as you can afford it you should switch to 0845? 0870 gets loads of criticism, and personally I wold not call one of these national rate numbers.
-You need to reduce the bariers for payment. Specifically relating to the paying by card over the phone? I am sure someone will say if this is legal or not but... could you not take the card details and enter them through the site whislt the buyer is on the phone?
- Lastly, I had a quick go through the shopping experience and at no point do you ask how the buyer heard about you? i.e. your sales lead source. This is vital if you want to track which marketing methods are working best for you as you can then concentrate more budget to the better performing areas.
I feel really bad listing these things... i genuinely beleive that they will help you though.
As I said, I really love your site and products... and after all, how could I knock a fellow scouser (I am originally from Bootle - Horny Road).
Hope this helps
* excuse the blatent plug!