- Original Poster
- #1
I was just writing me blog (shameless plug!), and the EU currently have a draft regulation on their table, put forward by the luxury good brand owners, to require all internet retailers to have a brick and mortar shop.
The proposal is to eliminate "free riders" who take advantage of marketing and advertising done by the brand at no cost to the e-tailer.
Personally, I see this as anti-competitive controlling, discriminative legislation, that takes retailing back 20 years.
Furthermore it is also unnecessary. Because the brand owners have the ultimate ability to rectify this themselves, they simply increase the cost price of their items to wholesalers and and to e-tailers to incorporate a "marketing fee". And they tighten up on their own internal procedures over authorised suppliers, and more importantly implement them better.
This regulation is lazy and a bit of disgrace really. Amazon and Ebay are lobbying strongly against it, on the basis that it completely and utterly shafts the small businesses at the expense of the brand owners.
Anyway, your thoughts?????
The proposal is to eliminate "free riders" who take advantage of marketing and advertising done by the brand at no cost to the e-tailer.
Personally, I see this as anti-competitive controlling, discriminative legislation, that takes retailing back 20 years.
Furthermore it is also unnecessary. Because the brand owners have the ultimate ability to rectify this themselves, they simply increase the cost price of their items to wholesalers and and to e-tailers to incorporate a "marketing fee". And they tighten up on their own internal procedures over authorised suppliers, and more importantly implement them better.
This regulation is lazy and a bit of disgrace really. Amazon and Ebay are lobbying strongly against it, on the basis that it completely and utterly shafts the small businesses at the expense of the brand owners.
Anyway, your thoughts?????
