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Viral Marketing

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quikshop

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Oct 11, 2006
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I spoke to a London design agency at an Ecommerce expo last year about putting together a snazzy little flash game to promote a retail business.

I think the entry-level cost was around 8k rising to £15k which included a period of dedicated seeding of the game.

It struck me as expensive at the time but there are quite a few success stories with games catching people's imagination and becoming vastly popular.

Has anyone had direct experience of using viral marketing with flash games?
 
15k is cheap my starting price is around 20k to 30k


quikshop said:
I spoke to a London design agency at an Ecommerce expo last year about putting together a snazzy little flash game to promote a retail business.

I think the entry-level cost was around 8k rising to £15k which included a period of dedicated seeding of the game.

It struck me as expensive at the time but there are quite a few success stories with games catching people's imagination and becoming vastly popular.

Has anyone had direct experience of using viral marketing with flash games?
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Ali-v-8 said:
15k is cheap my starting price is around 20k to 30k
Click to expand...

Ok, so we've got an angle on price. Are you at the 'premium' end of the market or would you say your costs are average?

What about experiences of how effective these games are for a) generating traffic, and b) generating qualified traffic?
 
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Depends on how you use it and what the target market is.
Viral marketing is always bespoke and the idea need to have a "pass it on" effect otherwise it fails.
Creative usually cost around the 15k mark so a really good idea will cost you a lot more. Then its the promotion of the viral.
This needs to be injected into the mainstream and let the current take it.




quikshop said:
Ok, so we've got an angle on price. Are you at the 'premium' end of the market or would you say your costs are average?

What about experiences of how effective these games are for a) generating traffic, and b) generating qualified traffic?
Click to expand...
 
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Ali-v-8 said:
whats the business (product)
Click to expand...

That's not something I can discuss publicly, my post was just to get some feedback from actual first hand experience of this type of marketing. I guess by the lack of response its not something widely used, which does surprise me.
 
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Its not widely used because its something that has to be planned to induce a click.
The campaign I ran started off as a joke but was extremely effective gaining my client 2-3 million clicks over a period of time(a million of them came within 6 months).

quikshop said:
That's not something I can discuss publicly, my post was just to get some feedback from actual first hand experience of this type of marketing. I guess by the lack of response its not something widely used, which does surprise me.
Click to expand...
 
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