increasing trend of white space in design

There is little doubt that there is increased awareness about the usage of white space as a design element. The best thing is to have a elegant layout and loads of white space pervading the layout.
 

directmarketingadvice

Free Member
Aug 2, 2005
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The great poet Robert Bringhurst once said, "Space in typography is like time in music."

It's a fundamental building block of first class design.

Fine for a poet, but if you're in business, you don't case about "first class design", you care about sales.

If you're using paid advertising, there's a clear trade-off between white space and keeping down the cost of the ad. And a lot of white space usually doesn't pay for itself.

Steve
 
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