impression fraud - can you help?

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C

Country Services

Free Member
Nov 6, 2005
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9
UK
  • #1
    More of our keywords are under attack this afternoon (see my earlier post 'adwords acting strangely')

    A competitor (presumably) is generating multiple searches without clicking so that our CTR plummets

    One keyword has had a 78,000% increase in impressions today. I am pausing them (affected keywords) as they become affected, but do not want to shut down all our campaigns unless I have to.

    I cannot find any way to contact google directly, though I have posted on their forum. Would really appreciate any advice from anyone that has experienced, or dealt with this

    Thanks
    Pippa
     
    C

    Country Services

    Free Member
    Nov 6, 2005
    59
    9
    UK
  • #3
    Hi steve

    Thanks for your reply. Not sure if I have understood, but whoever it is, is not visiting our website, so I don't have access to their IP address.

    They are simply generating hundreds of identical searches on the same keywords in a short space of time, which will drive down our CTR and adversely affect our adwords position and cost.

    Pippa

    For anyone unfamiliar with the term 'impression fraud' as I was until today (learning fast!) here is an explanation http://www.sem-faq.com/impression-fraud.php
     
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    directmarketingadvice

    directmarketingadvice

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    Aug 2, 2005
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  • #4
    sarah999 said:
    Hi steve

    Thanks for your reply. Not sure if I have understood, but whoever it is, is not visiting our website, so I don't have access to their IP address.
    Click to expand...

    Good point.

    If you think it's a competitor pausing their ads and then relentlessly searching on that term, then you might want to block that exact search term for a short while.

    The alternative is to hope that google is smart enough to identify this behaviour and just ignores it for quality scores.

    Steve
     
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