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I'm aiming to go to a large exhibition for importers in Hong Kong soon and as it will be the first time I have done this does anyone have any advice or experience on the subject?
With my last job I had to go to a few of exhibitions like that in Hong Kong, India and Tokyo.
What I would say is make sure you go armed with the usual stationery but also a lot of flyers/lealfets/brochures etc about your services and details.
We went out there with what we thought would be too much and by the end of the second day of a 3 day conference they were all gone ! My colleague had to run round Tokyo at 5pm trying to find a printer to do some more !