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Sure
- Original Poster
- #1
Hi,
I am planning an adwords campaign, but the more I read about ppc the harder it seems to be to set up. I have a few questions that I hope somebody could help me with.
firstly, Im in a service industry and I only want to advertise locally, so on adwords I select towns within my area, (Essex area) does this mean for definite that somebody in Cornwall wont see my ad and therefore it wont cost me for a wasted click through?
secondly, in trying to make the ad more relevant for the searcher and therefore get better conversions on ppc, am I trying to make my ads too specific, i.e.; "abc boiler repairs", "def boiler repairs" etc rather than just generic "boiler repairs", do other people have dozens of ads for variations of what they do?
thirdly, I understand some people seem to have hundreds of key words for one ad, is it not better to "group" these words into smaller more manageable amounts and change the relevance of the add.
finally, further to the above, some of my keywords are going to cost more than others, but I only seem to be able to set one price, for example "abc boiler repairs" is going to cost less than a catch all "boiler repairs", how can I set different rates for what I consider more relevant to the ad.
Hope this all makes some kind of sense.
Nick
I am planning an adwords campaign, but the more I read about ppc the harder it seems to be to set up. I have a few questions that I hope somebody could help me with.
firstly, Im in a service industry and I only want to advertise locally, so on adwords I select towns within my area, (Essex area) does this mean for definite that somebody in Cornwall wont see my ad and therefore it wont cost me for a wasted click through?
secondly, in trying to make the ad more relevant for the searcher and therefore get better conversions on ppc, am I trying to make my ads too specific, i.e.; "abc boiler repairs", "def boiler repairs" etc rather than just generic "boiler repairs", do other people have dozens of ads for variations of what they do?
thirdly, I understand some people seem to have hundreds of key words for one ad, is it not better to "group" these words into smaller more manageable amounts and change the relevance of the add.
finally, further to the above, some of my keywords are going to cost more than others, but I only seem to be able to set one price, for example "abc boiler repairs" is going to cost less than a catch all "boiler repairs", how can I set different rates for what I consider more relevant to the ad.
Hope this all makes some kind of sense.
Nick
